Premium piano maker Steinway & Sons and global hotel group Hilton have teamed up to celebrate anniversary of John and Yoko’s bed-in peace protest with a initiative called ‘Piano For Peace’. More innovative brand collaboration than traditional sponsorship, Piano For Peace takes place in the same room in the same hotel as John Lennon… Continue reading Hilton & Steinway’s Lennon & Ono Led ‘Piano For Peace’
Tag: Hilton
GRAMMYS Revival: 2012 Activation Snapshot
Traditional media channels posted record breaking numbers for the 2012 GRAMMYs. Building on last year’s record 26.6 million viewers, the rights and media owners saw brands and sponsors battle to become part of the 2012 show. CBS, which broadcasts the awards live in surround sound and HD, sold out it ad inventory weeks in advance.… Continue reading GRAMMYS Revival: 2012 Activation Snapshot
