The end of August saw The RFU and British Airways announce a new partnership that sees the airline become the inaugural ‘principal partner’ to Twickenham Stadium as well as a principal partner and the official airline partner to England Rugby. The deal was activated via PR and social media immediately upon the announcement led by a striking image of… Continue reading RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
Tag: British Airways
Kyle Edmund Fronts BA’s Simulator Led ‘To Fly, To Serve, To Volley’ Wimbledon Ambush
British Airways served what it called the ‘ultimate challenge’ to British tennis player Kyle Edmund by asking him to land a 787 Dreamliner. British Airways has served the ultimate challenge to British number one tennis player Kyle Edmund by putting him on the centre court of the flight deck of a 787 Dreamliner. … Continue reading Kyle Edmund Fronts BA’s Simulator Led ‘To Fly, To Serve, To Volley’ Wimbledon Ambush
British Airways Issues A Ticket Home For Football To Leverage England World Cup Quarter Final
A timely social media stunt leveraging spiking football interest in the UK saw British Airways issue a post showing a plane ticket issued for a passenger named ‘Football’ for a flight from ‘Moscow’ to ‘Home’. The ticket’s copy includes a wealth of England football hidden references as well as leveraging the popular ‘Football’s Coming… Continue reading British Airways Issues A Ticket Home For Football To Leverage England World Cup Quarter Final
BA, Santander & HP’s Tangential Sponsorships Leverage Ryder Cup
In the stampede to leverage golf’s biggest bi-annual bonanza, several brands without official Ryder Cup relationships activated around the tournament via other official partnerships. Media sponsorship was, as ever, one popular route. HP, for example, linked up with The Guardian the sponsor its Ryder Cup coverage which included interactive course maps, hole-by-hole expert… Continue reading BA, Santander & HP’s Tangential Sponsorships Leverage Ryder Cup
BA/BAFTA’s Wireless Headset ‘Silent Picture House’ Pop-Up
Late July saw British Airways again link with the British Academy of Film and Television Arts (BAFTA) for the summer’s Silent Picturehouse project. Five stand-out, travel-inspired films were screened simultaneously amidst the railway arches of London’s Vinopolis. The movies, all of which aim to evoke travel in different ways and various formats, were… Continue reading BA/BAFTA’s Wireless Headset ‘Silent Picture House’ Pop-Up
BA’s Paralympic Projection Welcomes Air Passengers
British Airways welcomes passengers and Paralympic athletes arriving for London 2012 through Heathrow with huge images of ParalympicGB star athlete Shelly Woods projected on to a BA engineering hangar. The projections, which can be seen by those in planes as they touch down at Heathrow, include the tagline ‘Welcome to our manor’ (along with… Continue reading BA’s Paralympic Projection Welcomes Air Passengers
BA Stars In Next Phase Of 2012 Great Britons Initiative
British Airways, official airline of the London Olympics and Paralympics, has launched a new phase of its Great Britons sponsorship initiative with a new media campaign. The new work sees the airline feature its 2012 ambassadors in paid for media for the first time. The launch coincides with the next phase of the… Continue reading BA Stars In Next Phase Of 2012 Great Britons Initiative
