To mark Liverpool FC’s first ever Premier League title triumph, partner Levi’s rolled out a cause campaign based around the creation three bespoke trucker jackets and limited-edition t-shirts with street artist Akse for supporters to commemorate the club’s history-making season and raise money for coronavirus causes. Territory: UK/Global Agency: 160Over90 Levi’s, Liverpool… Continue reading Levi’s Leverage Liverpool EPL Title With Artist Akse’s Jacket Collaboration Covid Cause Campaign
Tag: Fund Raing
BA, Santander & HP’s Tangential Sponsorships Leverage Ryder Cup
In the stampede to leverage golf’s biggest bi-annual bonanza, several brands without official Ryder Cup relationships activated around the tournament via other official partnerships. Media sponsorship was, as ever, one popular route. HP, for example, linked up with The Guardian the sponsor its Ryder Cup coverage which included interactive course maps, hole-by-hole expert… Continue reading BA, Santander & HP’s Tangential Sponsorships Leverage Ryder Cup
