US quick service restaurant chain Denny’s promotes the limited time return of its Super Slam breakfast by partnering with Stanford University basketball player and dunk phenomenon Fran Belibiyt for a campaign titled #SuperSlamFran which also supports the Women’s Sports Foundation. Denny’s marketers drive home the message that its breakfast is a slam dunk via… Continue reading Denny’s Belibiyt NIL Hoops Led #SuperSlamFran Social Campaign Backs Women’s Sports Foundation
Tag: Product Promotion
Mr Swan’s Centre Court Commercial Positions Wimbledon As The Official Tennis Of Sipsmith’s Gin
Sipsmith activated its first year as the Official Gin Partner of The Championships, Wimbledon in mid-June with a new campaign led by a Centre Court spot starring the brand’s Mr Swan character. The activation, the Beam Suntory gin brand’s second campaign created in collaboration with agency Ogilvy, stars Sipsmith’s stop-motion Mr Swan enthusiastically announces… Continue reading Mr Swan’s Centre Court Commercial Positions Wimbledon As The Official Tennis Of Sipsmith’s Gin
MLB Sponsor Taco Bell’s World Series #StealABase Gives USA A Free Breakfast
Game 1 of the 2015 World Series was not only an extra innings classic, but it also saw MLB sponsor Taco Bell give the whole United States Of America an extra breakfast too. When Lorenzo Cain stole second in the bottom of the sixth inning of his team’s 5-4 win over the New York… Continue reading MLB Sponsor Taco Bell’s World Series #StealABase Gives USA A Free Breakfast
BA, Santander & HP’s Tangential Sponsorships Leverage Ryder Cup
In the stampede to leverage golf’s biggest bi-annual bonanza, several brands without official Ryder Cup relationships activated around the tournament via other official partnerships. Media sponsorship was, as ever, one popular route. HP, for example, linked up with The Guardian the sponsor its Ryder Cup coverage which included interactive course maps, hole-by-hole expert… Continue reading BA, Santander & HP’s Tangential Sponsorships Leverage Ryder Cup
Canon Influencer & Oculus 3D Fashion Week Experience
Mid September saw Canon Europe activate around its dual roles its dual roles as official Imaging partner of the British Fashion Council and official sponsor of London Fashion Week and Vodafone London Fashion with several initiatives aimed at both professional photographers and consumers – from influencer video dairies to immersive experiences. The world leading… Continue reading Canon Influencer & Oculus 3D Fashion Week Experience
