Maybelline is activating its partnership with the British Fashion Council to bring London Fashion Week (LFW) to fashion fans right across the United Kingdom. February saw the cosmetics giant launched a major new multimedia campaign to celebrate this year’s London Fashion Week that at its centrepiece sees Maybelline stream six full fashion shows (followed… Continue reading Maybelline’s Six Live Stream LFW Shows Activate British Fashion Council Sponsorship
Tag: London Fashion Week
Brand Lab & Fyodor Golan’s Distortion Pyramid At LFW
Technology and fashion aligned at London Fashion Week the form of an innovative alliance between Microsoft and Fyodor Golan that saw an inverted digital pyramid screening distorted images of the fashion action from the middle of the catwalk. The collection itself was all about colour and distortion – so the collaboration aimed to bring… Continue reading Brand Lab & Fyodor Golan’s Distortion Pyramid At LFW
Canon Influencer & Oculus 3D Fashion Week Experience
Mid September saw Canon Europe activate around its dual roles its dual roles as official Imaging partner of the British Fashion Council and official sponsor of London Fashion Week and Vodafone London Fashion with several initiatives aimed at both professional photographers and consumers – from influencer video dairies to immersive experiences. The world leading… Continue reading Canon Influencer & Oculus 3D Fashion Week Experience
Triumph #SpotTheVespa WoM & PR At London Fashion Week
Lingerie brand Triumph, first-ever official catwalk lingerie supplier for London Fashion Week (LFW), rolled out a street stunt campaign to raise awareness of the sponsorship amongst both Londoners and tourists and to generate PR around the partnership. As part of its alliance with the British Fashion Council’s LFW, Triumph provided shows, stylists and designers… Continue reading Triumph #SpotTheVespa WoM & PR At London Fashion Week
BFC #LFW Twitter Mirror/Q&A, Social Wall & Livestreaming
This year’s Autumn/Winter London Fashion Week coincided with Valentine’s Day, so property owner the British Fashion Council (BFC), promoted the event through a ‘Love LFW’ campaign. With a heavy focus on social sharing, the pre-event activity encouraged fashion lovers to share their own favourite fashion image, runway look or brand campaign using the hashtag… Continue reading BFC #LFW Twitter Mirror/Q&A, Social Wall & Livestreaming
Vodafone LFW ‘Firsts’, Blogs & At-Event Mobile Support
Building on the insight that ‘Fashion Week’ is usually an event reserved for industry insiders and celebrities, London fashion Week principal sponsor ran a January/February campaign offering lucky consumers a pair of tickets (plus champagne hospitality) to go to their first ever catwalk show. The emphasis on the ‘first’ show ever, reflects the mobile… Continue reading Vodafone LFW ‘Firsts’, Blogs & At-Event Mobile Support
Canon Documentary Fronts London Fashion Week Work
While clothing sponsors (like Topshop and Triumph) have obvious industry synergies with Fashion Weeks, a slew of other major global brands (eg DHL and Mercedes-Benz) place their associations with London Fashion Week (LFW) high up on their marketing priorities. For brands like Mercedes it is about cool credibility and engaging upscale youthful consumers, while… Continue reading Canon Documentary Fronts London Fashion Week Work
Mercedes’ London Fashion Week #StylePitStop Series
Mercedes-Benz is rolling out its latest London Fashion Week initiative with presenter Reggie Yates fronting a four- part ‘Style Pit Stop’ series. Essentially this is a series of documentary- style interviews – each also featuring Yates driving a new Mercedes-Benz – in which celebrities to discuss their own style. Each interview is… Continue reading Mercedes’ London Fashion Week #StylePitStop Series
Amex London Fashion Week Foursquare/FashionInsiders
The second season of American Express’ multi-year partnership with the British Fashion Council (BFC) sees the Official Card Partner of London Fashion Week (LFW) spearhead its card members special access and event services programme through its on-site concierge team (for attendees) and Foursquare (for consumers). Amex premium members gain exclusive access to a series… Continue reading Amex London Fashion Week Foursquare/FashionInsiders
Vodafone’s Own ‘London Fashion Week’ Nail Polish
Vodafone, title sponsor of Vodafone London Fashion Weekend, spearheaded its event marketing on Valentine’s Day by launching its own bespoke Vodafone Nail Varnish. As principle partner of the UK capital’s fashion week, Vodafone partnered with Nails Inc to developed the specially created Vodafone Red nail polish shade, inspired (unsurprisingly, by the company signature red… Continue reading Vodafone’s Own ‘London Fashion Week’ Nail Polish
WHotels/AmEx/Schwab London Fashion Week Film
W Hotels and American Express joined forces in a collaboration with Marios Schwab to celebrate ‘What’s new’ and ‘What’s next at London Fashion Week. The resulting film was called ‘W Hotels Fashion Next’. Marios Schwab is himself a London-based designer – his label is known for its unique interpretations of natural forms. … Continue reading WHotels/AmEx/Schwab London Fashion Week Film
