Following November’s host nation ‘Dare To Be Brazilian‘ campaign and December’s ‘Ordem‘ ball launch, Nike kicks off the main global thrust of its 2014 World Cup work with the launch of its content rich ‘Risk Everything’ participatory platform. Spearheaded by a TV spot starring a set of three key Nike player ambassadors – Wayne… Continue reading Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything
Tag: Transactional Platform
Mercedes’ London Fashion Week #StylePitStop Series
Mercedes-Benz is rolling out its latest London Fashion Week initiative with presenter Reggie Yates fronting a four- part ‘Style Pit Stop’ series. Essentially this is a series of documentary- style interviews – each also featuring Yates driving a new Mercedes-Benz – in which celebrities to discuss their own style. Each interview is… Continue reading Mercedes’ London Fashion Week #StylePitStop Series
