Who is the greatest footballer of all time? Every football fan has an opinion! This is the never ending debate that lies at the heart of FIFA global partner Emirates’ Brazil 2014 activation. The campaign is fronted by two candidates for ‘greatest’ debate – Pele and Cristiano Ronaldo – and led by a… Continue reading Pele/Ronaldo Lead Emirates World Cup ‘#AllTimeGreats’
Tag: Ronaldo
Castrol’s WC #Footkhana Is The Most Shared Viral Ever
What happens when samba-skilled soccer superstar Neymar challenges tyre-shredding driving ace Ken Block? Castrol Footkhana – that’s what! Late April saw Castrol move up a gear, literally, in its Brazil 2014 activation Castrol, an Official Sponsor of the 2014 FIFA World Cup, brought together the football striker and the Gymkhana rally racing… Continue reading Castrol’s WC #Footkhana Is The Most Shared Viral Ever
Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything
Following November’s host nation ‘Dare To Be Brazilian‘ campaign and December’s ‘Ordem‘ ball launch, Nike kicks off the main global thrust of its 2014 World Cup work with the launch of its content rich ‘Risk Everything’ participatory platform. Spearheaded by a TV spot starring a set of three key Nike player ambassadors – Wayne… Continue reading Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything
Messi Fronts WeChat & WhatsApp Messaging App Campaigns
It was back at the start of 2013 that we began to see the first advertisers in the sports space begin to test messaging apps as legitimate and powerful platforms and one of the earliest examples came in January when Messi and Ronaldo fronted a WhatsApp themed commercial for Al Jazeera Sport’s coverage of Spain’s… Continue reading Messi Fronts WeChat & WhatsApp Messaging App Campaigns
Nike vs Adidas > Battle Of Big Sports Brand Endorsers
As the heavyweight summer sports events draw ever closer, the two biggest beasts of the sportswear world have ramped up their own head-to-head marketing battle with new international campaigns spearheaded by their flagship global brand ambassadors. Spring sees both brands lay the groundwork for the sporting summer with new global ad campaigns fronted by… Continue reading Nike vs Adidas > Battle Of Big Sports Brand Endorsers
