A seemingly contradictory campaign from Adidas for its Superstar shoe sees the sports apparel giant question the role of social media in personal validation via a social media led initiative fronted by a set of its biggest star ambassadors. Musicians Pharrell and Rita Ora join sports stars David Beckham and Damian Lilllard to explore… Continue reading Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign
Tag: Beckham
Adidas London2012 Twitter/TV Urges Brits 2 Take The Stage
Take The Stage, adidas London 2012 rallying cry, is its biggest ever campaign and has been rolling out through April through multiple strands and channels. The campaign’s umbrella objective is to build self belief and encourage the citizens of the Olympic host nation not to be afraid of sharing their talents (sporting, musical and… Continue reading Adidas London2012 Twitter/TV Urges Brits 2 Take The Stage
Nike vs Adidas > Battle Of Big Sports Brand Endorsers
As the heavyweight summer sports events draw ever closer, the two biggest beasts of the sportswear world have ramped up their own head-to-head marketing battle with new international campaigns spearheaded by their flagship global brand ambassadors. Spring sees both brands lay the groundwork for the sporting summer with new global ad campaigns fronted by… Continue reading Nike vs Adidas > Battle Of Big Sports Brand Endorsers
Adidas’ ‘All In’ TVC Links To 2012 Ticket Sale
Blockbuster new TVC featuring a slew of big name brand ambassadors promotes adidas’ official 2012 kit supplier status – but how many of these stars will actually be competing in London? The spot, which includes Messi, Beckham, Rose and even Katie Perry, unites a number of adidas sub-brands alongside ‘Originals’. The aim is… Continue reading Adidas’ ‘All In’ TVC Links To 2012 Ticket Sale
