A new ad from Adidas Originals, launched in early February, promoted the brand’s ‘Superstan’ sneaker by combining two sporting icons – Super Star kicks and Stan Smith himself. The trainer mashup of the classic Stan Smith shoes and the heritage Superstar sneaker is promoted through a spearhead spot sees the two-time Grand Slam singles… Continue reading Stan Smith Himself Spearheads Adidas New ‘Superstan’ Sneakers Campaign
Tag: Superstar
Jonah Hills Leads Adidas Originals ‘Change Is A Team Sport’ Superstar Celebration Campaign
Late January 2020 saw Adidas Originals celebrate its Superstar trainer with a campaign called ‘Change Is A Team Sport’ which seeks to shine a light across the landscape of creative expression and champion the coming together of different creator generations. The campaign launched with a cryptic Instagram post from Jonah Hill announcing his partnership… Continue reading Jonah Hills Leads Adidas Originals ‘Change Is A Team Sport’ Superstar Celebration Campaign
Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign
A seemingly contradictory campaign from Adidas for its Superstar shoe sees the sports apparel giant question the role of social media in personal validation via a social media led initiative fronted by a set of its biggest star ambassadors. Musicians Pharrell and Rita Ora join sports stars David Beckham and Damian Lilllard to explore… Continue reading Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign
