A new ad from Adidas Originals, launched in early February, promoted the brand’s ‘Superstan’ sneaker by combining two sporting icons – Super Star kicks and Stan Smith himself. The trainer mashup of the classic Stan Smith shoes and the heritage Superstar sneaker is promoted through a spearhead spot sees the two-time Grand Slam singles… Continue reading Stan Smith Himself Spearheads Adidas New ‘Superstan’ Sneakers Campaign
Tag: Split Screen
NBC Golf Channel’s In-Broadcast, Split Screen ‘Playing Through’ Spot Success
The season NBC/GOLF Channel has been running split-screen commercials in an advertising format the broadcaster calls ‘Playing Through’. Essentially, by moving to a split screen, the commercials run simultaneously with continued golf coverage so fans continue to watch the players and the spots while TV commercials air in a second on-screen box. The… Continue reading NBC Golf Channel’s In-Broadcast, Split Screen ‘Playing Through’ Spot Success
Microsoft Builds World Cup Content For Xbox One & IE
Microsoft activates around the World Cup with a new ‘Destination Brazil’ hub, debuting 12 June, featuring a ‘Brazil Now’ app, fast access to the exclusive ‘FIFA 14 Ultimate Team’ game and the debut of ‘Every Street United’ – an original Xbox series on talented street soccer stars from around the world. The content-rich seam… Continue reading Microsoft Builds World Cup Content For Xbox One & IE
