On 15 February the Atlanta Braves launched a teaser campaign promoting its #DigitalTruistPark project which it trumpeted as ensuring that the team became the first Major League Baseball (MLB) franchise to enter the (so-called) ‘metaverse’. The virtual stadium initiative, which is being developed with Epic Games’ Unreal Engine technology, aims to give fans an… Continue reading Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park
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Microsoft Builds World Cup Content For Xbox One & IE
Microsoft activates around the World Cup with a new ‘Destination Brazil’ hub, debuting 12 June, featuring a ‘Brazil Now’ app, fast access to the exclusive ‘FIFA 14 Ultimate Team’ game and the debut of ‘Every Street United’ – an original Xbox series on talented street soccer stars from around the world. The content-rich seam… Continue reading Microsoft Builds World Cup Content For Xbox One & IE
