Ahead of Wimbledon 2023, the All England Lawn Tennis Club (AELTC) launched a set of fresh digital experiences targeting younger fans with the launch of updated tennis mobile app games, fresh additions to its ‘WimbleWorld’ experience on metaverse platform Roblox and the launch of a Fortnite game titled ‘Race To Wimbledon’. Rolling out and… Continue reading AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash
Tag: Epic Games
Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park
On 15 February the Atlanta Braves launched a teaser campaign promoting its #DigitalTruistPark project which it trumpeted as ensuring that the team became the first Major League Baseball (MLB) franchise to enter the (so-called) ‘metaverse’. The virtual stadium initiative, which is being developed with Epic Games’ Unreal Engine technology, aims to give fans an… Continue reading Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park
‘The Crossover’ Sees All NBA Uniforms & Team Battles Integrated Into Fortnite
The NBA teamed up with Epic Games’ Fortnite for an initiative leveraging the 2021 Playoffs (or, to be specific, the one-off State Farm NBA Play-In Tournament) which sees ‘NBA Team Battles’ included in the video game world and uniforms for all 30 NBA teams available to gamers from 21 May. In addition to the… Continue reading ‘The Crossover’ Sees All NBA Uniforms & Team Battles Integrated Into Fortnite
Touchdown Celebratory Dance Spot Trumpets Fortnite’s In-Game NFL Uniform Partnership
Fortnite and the NFL have teamed up to enable football fan gamers to pull on their favourite team’s grid iron uniform while playing the game. From 9 November, players of the mega hot shoot-and-survive game can buy and then customise an NFL outfit from a starting wardrobe of eight different uniforms. The sports league/game… Continue reading Touchdown Celebratory Dance Spot Trumpets Fortnite’s In-Game NFL Uniform Partnership
