With The Open cancelled this summer, The R&A has teamed up with partner patrons HSBC and NTT DATA on a virtual tournament called ‘The Open For The Ages’ which will see the best golfers of the last 50 years battle it out for the Claret Jug at the home of golf. Objective: … Continue reading R&A, HSBC & NTT Data’s Virtual ‘The Open For The Ages’ With Top Golfers From Last 50 Years
Tag: IT
Adobe’s Innovative ‘Like A Boss’ Experiential Golf Channel TVC For AT&T Pebble Beach Pro-Am Broadcast
To push its Document Cloud, Adobe debuted an inventive, experiential television commercial during The PGA Tour’s AT&T Pebble Beach Pro-Am on the Golf Channel – the first ever native integration to use the green of a golf course. The initiative saw the ‘PDF Like A Boss’ logo appear between tournament play. Following the… Continue reading Adobe’s Innovative ‘Like A Boss’ Experiential Golf Channel TVC For AT&T Pebble Beach Pro-Am Broadcast
Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation
In its first year as an official digital innovation partner of the tournament, the Indian based multinational business consulting, information technology and outsourcing services corporation rolled out an integrated activation programme utilizing virtual and augmented reality, data analytics and artificial intelligence which enabled fans to watch, experience, play, shop all at once. The new… Continue reading Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation
Samsung Australia’s 360-Degree Australian Netball ‘Train like a Diamond’ VR Experience
Samsung activates its partnership with Australian Netball by launching an emotional ‘Train Like a Diamond’ virtual reality experience enabling fans to sees just what it is like to train with the national team. Samsung, a major sponsor of the Australian Diamonds national squad, aims to give netball lovers a close-up, in-person team training experience.… Continue reading Samsung Australia’s 360-Degree Australian Netball ‘Train like a Diamond’ VR Experience
Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys
Intel allied with Lady Gaga at this year’s Grammys Awards to deliver a tech-led, on-stage musical tribute to the diverse talents of David Bowie The Academy Award-nominated and six-time Grammy-winning music titan infused her own artistry with a range of innovative Intel technologies in a multifaceted homage to the music legend during the CBS… Continue reading Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys
Intel & Gaga Activative Recording Academy / The Grammys Partnership
The Consumer Electronics Show (CES) in Las Vegas, Nevada, seems an unlikely place to kick off a music sponsorship campaign, nevertheless that’s just what Intel did when it activated its Grammys sponsorship via a teaser video for a mysterious music campaign revolving around Lady Gaga. In the middle of Intel’s CES tech innovation keynote… Continue reading Intel & Gaga Activative Recording Academy / The Grammys Partnership
IBM’s US Open ’Slamtracker’ Evolves Data-Led Tennis Fan Experience
IBM’s ‘Slamtracker’ continues to play a major role at this year’s US Open (as it has at all the Grand Slam tournaments in 2015), but while the engine behind the data collation and delivery is essentially the same, the way it is customised to suit various experiences and different consumers is evolving. As well… Continue reading IBM’s US Open ’Slamtracker’ Evolves Data-Led Tennis Fan Experience
Lenovo Kicks-Off New NFL Football Season With Fantasy College Campaign
In its fourth year as an NFL sponsor Lenovo is opening its football season marketing with a comic campaign focusing on Fantasy Football and starring some of the sports’ biggest names. At a time of year when many are heading off to college, the Chinese computer maker has launched an online video series based… Continue reading Lenovo Kicks-Off New NFL Football Season With Fantasy College Campaign
Twitter Brand Jacking Of The Famously Brand-Lite Glastonbury Festival
With its strictly limited number of commercial partnerships, ban on stage-side logos and famous on-site brand restrictions, it is inevitable that a slew of brands are going to try and unofficially leverage the event through simple brand jacking. After all, social media brand jacking is a fairly straightforward and very economical tactic to leverage… Continue reading Twitter Brand Jacking Of The Famously Brand-Lite Glastonbury Festival
Google & Namco’s ‘Google Maps / Pac-Man’ Brand Alliance Game
Ever wanted to play Pac-Man on the street that you live? Each year on April Fool’s Day Google does something fun with Google Maps and this year’s comic stunt sees the tech search behemoth launch a funky brand alliance with Pac-Man. Today Google Maps has unveiled a ‘Pac Man View’ that actually allows… Continue reading Google & Namco’s ‘Google Maps / Pac-Man’ Brand Alliance Game
Apple iPad Scorsese-Voiced Oscars Ad Inspires Filmmakers
Apple’s commercial in ABC’s Academy Awards telecast positioned its iPad as the ultimate tool for independent filmmakers with an inspirational ‘Male A Film With iPad’ spot voiced by none other than Oscar winner Martin Scorsese. Built on the message that the product is changing film by enabling young movie makers to work hard… Continue reading Apple iPad Scorsese-Voiced Oscars Ad Inspires Filmmakers
Adobe Photoshop’s Oscars Movie Montage Ad Lionizes Film Partnerships
As part of Photoshop’s 25th anniversary promotions, parent company Adobe ran a movie-themed Oscars campaign called ‘Dream On’ to celebrate the role its software package plays in the film business. During Sunday’s Oscar telecast on ABC (22 February), Adobe launched the initiative with a spearhead TV spot built around work by Photoshop artists and images… Continue reading Adobe Photoshop’s Oscars Movie Montage Ad Lionizes Film Partnerships
