In its fourth year as an NFL sponsor Lenovo is opening its football season marketing with a comic campaign focusing on Fantasy Football and starring some of the sports’ biggest names. At a time of year when many are heading off to college, the Chinese computer maker has launched an online video series based… Continue reading Lenovo Kicks-Off New NFL Football Season With Fantasy College Campaign
Tag: Computers
Samsung White Win ‘League Of Legends’ E-Sport Worlds
Sunday in Seoul saw 40,000 fans fill the city’s soccer stadium (built for the 2002 World Cup) and around 1.5m tuned in on TV to watch Samsung White win the League Of Legends World Championship. The raucous crowd screamed and cheered at huge live screens showing the five players on the victorious team, sat… Continue reading Samsung White Win ‘League Of Legends’ E-Sport Worlds
US Team Sponsor Samsung’s Smart TV App Enhances Fan Experience
Perhaps the most interesting activation from the USA Ryder Cup Team sponsors, which also included Mercedes and Omega, was Samsung’s series of Ryder Cup apps across various devices. Rolled out ahead of the tournament itself, Samsung’s aim was to enhance the US golf fans’ experience of the event and this was led by its… Continue reading US Team Sponsor Samsung’s Smart TV App Enhances Fan Experience
Samsung & Jay-Z Link On Integrated 1m New Album Galaxy-Owner Giveaway
As the launch of his new album rolls out, the full extent of Jay-Z’s new $20m partnership with Samsung is beginning to emerge – led by Samsung giving away one million copies of the album on 4 July to owners of Samsung Galaxy S3 & S4 smartphones and Galaxy Note 2 tablets. The new… Continue reading Samsung & Jay-Z Link On Integrated 1m New Album Galaxy-Owner Giveaway
IBM’s Live ‘TryTracker’ IS New RFU Online Insights Tool
IBM is leveraging its new five-year strategic partnership with the Rugby Football Union (RFU) as its official analytics partner by launching ‘TryTracker’. This is a new data-led online insights tool not only provides ‘Keys To The Game’, play-by-play insights during games and analyses player-by-player performance, but it also employs predictive analytics to identify three… Continue reading IBM’s Live ‘TryTracker’ IS New RFU Online Insights Tool
IBM B2B Wimbledon Work For SmartCloud & Tracking Tech
This online promotional film focused on how IBM is using its SmartCloud platform to improve Wimbledon’s website design is part of the brand’s wider marketing push to showcase its All England Lawn Tennis Club suite of business computing solutions to the business world. Long term Wimbledon sponsor IBM is leveraging its 2012 Wimbledon… Continue reading IBM B2B Wimbledon Work For SmartCloud & Tracking Tech
Intel & HP Back ‘The LeBrons’ Cartoon Web Show
Intel and HP have teamed up with NBA superstar LeBron James to back his internet cartoon series The LeBrons. Miami Heat number one star and the game’s biggest current name is launching his own animated series to be screened on YouTube and his own site www.lebronjeames.com. Opening in the Spring, all proceeds generated… Continue reading Intel & HP Back ‘The LeBrons’ Cartoon Web Show
