A new, integrated digital campaign from Gatorade India celebrates badminton star and Gatorade athlete endorser Pusarla Venkata Sindhu’s victory at the 2019 World Championships with a focus on ‘sweating gold’. The hero film, conceptualised by Wunderman Thompson and released in August, commemorates the win when Sindhu bagged gold at the BWF championship by beating… Continue reading Gatorade Celebrates PV Sindhu’s World Championship Win With #SweatForGold Camapign
Tag: World Championship
Samsung White Win ‘League Of Legends’ E-Sport Worlds
Sunday in Seoul saw 40,000 fans fill the city’s soccer stadium (built for the 2002 World Cup) and around 1.5m tuned in on TV to watch Samsung White win the League Of Legends World Championship. The raucous crowd screamed and cheered at huge live screens showing the five players on the victorious team, sat… Continue reading Samsung White Win ‘League Of Legends’ E-Sport Worlds
