Tag: South Korea

Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song

September saw Hyundai Motor Company, the official automotive partner of the FIFA Men’s World Cup, release a music video called ‘Yet To Come (Hyundai Ver)’ with Korean K-pop super group BTS as part of its umbrella ‘Goal Of The Century (GOTC)’ Qatar 2022 activation programme.   The car company’s World Cup campaign song was officially… Continue reading Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song

COVID Solutions: How To Fill An Empty Stadium? > FC Seoul’s Mannequin Fan Sex Dolls

An FC Seoul stunt by to fill up seats in its empty stadium backfired when the club’s two dozen, self-described ‘mannequin fans’ turned out to be sex dolls.   The stunt was a result of the team’s attempt to introduce some lifelike fan models to the stands for the 8 May behind-closed-doors return of Korea’s… Continue reading COVID Solutions: How To Fill An Empty Stadium? > FC Seoul’s Mannequin Fan Sex Dolls

Hyundai Pavillion Shows Dark Side Of The Winter Olympics & The (Hydrogen) Future Of Mobility

With the objective of changing brand perceptions, Hyundai’s Winter Olympic pavilion aims to turn heads and change my minds by creating the darkest space to light a path towards a brighter future.   Sitting at the heart of the host city’s Olympic Plaza, the Korean car giant’s Olympic experience is dark…very dark.   The jet… Continue reading Hyundai Pavillion Shows Dark Side Of The Winter Olympics & The (Hydrogen) Future Of Mobility

POCOG Launches New Multi-Platform Winter Olympics Online Ticket Sales Campaign

The Pyeongchang Organising Committee (POCOG) has launched the second phase of its multi-platform 2018 Winter Olympic ticket campaign – opening up online sales to next year’s Games.   The online and mobile sales strand – which operates on a first-come, first-served basis – began on Tuesday, 5 September in South Korea with a relatively aggressive… Continue reading POCOG Launches New Multi-Platform Winter Olympics Online Ticket Sales Campaign

North Face In-Store South Pole Exploration Blends VR Experience & Sled Stunt

South Korean winter adventure clothes shoppers were treated to an integrated virtual reality South Pole experience and a real-life dog sled stunt at a North Face Seoul store.   To launch its new McMurdo winter wear range, North Face’s #SuddenExploration VR experience saw in-store consumers invited to test the new cold weather coats by sitting… Continue reading North Face In-Store South Pole Exploration Blends VR Experience & Sled Stunt

ANZ ‘Your Game Your Way’ Blends Tennis Properties & Ambassadors In Asia-Pac

ANZ is rolling out a new campaign across Asia-Pacific leveraging its tennis sponsorships and ambassadors – particularly its partnerships with the Australian Open and the Shanghai Rolex Masters – called ‘Your Game, Your Way’.   Fronted by the world’s number one ranked tennis player Novak Djokovic, the focus of the fresh campaign is about each… Continue reading ANZ ‘Your Game Your Way’ Blends Tennis Properties & Ambassadors In Asia-Pac