September saw Hyundai Motor Company, the official automotive partner of the FIFA Men’s World Cup, release a music video called ‘Yet To Come (Hyundai Ver)’ with Korean K-pop super group BTS as part of its umbrella ‘Goal Of The Century (GOTC)’ Qatar 2022 activation programme. The car company’s World Cup campaign song was officially… Continue reading Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song
Tag: Apple Music
Golf Town Invites Canadians To ‘Play The Round Of Their Dreams’ In Meditative Sleep Podcast
Leveraging spiking golf interest around the 2021 Ryder Cup, Golf Town launched a campaign inviting Canadians to play the round of their dreams with a meditative sleep podcast. The ‘Sleep Well. Golf Better’ campaign, developed for the retailer of clubs, clothing and equipment by agency UNION, is an immersive, guided golf adventure to help… Continue reading Golf Town Invites Canadians To ‘Play The Round Of Their Dreams’ In Meditative Sleep Podcast
Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight
BeatsBy Fre teamed up with media partner Sky Media and athlete ambassador Anthony Joshua for a campaign, called ‘AJ Fight Of The Century’, based around exclusive training and pre-fight locker room live footage. This week long campaign, developed in harness with agency Havas S&E, PMG & Anomaly, ran in the days immediately before the… Continue reading Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight
Anthony Joshua & Beats By Dre Team-Up For ‘Be Heard’ Campaign Ahead Of World Title Fight
Led by a hero TV commercial shot on location in North London, Beats By Dre is leveraging its partnership with heavyweight Anthony Joshua ahead of his big world title fight with a campaign extending the Apple-owned brand’s ongoing ‘Be Heard’ marketing platform. Adopting the headphone brand’s now well recognized signature style of matching a… Continue reading Anthony Joshua & Beats By Dre Team-Up For ‘Be Heard’ Campaign Ahead Of World Title Fight
Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership
The giants of German football have unveiled an exclusive partnership with Apple’s music streaming service This musical collaboration sees FC Bayern players and staff not only curate personal playlists, but also generate unique content for Apple Music – such as football-related videos and interviews. The Bayern players will offer fans insight into and… Continue reading Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership
Beats’ Serena Williams ‘Rise’ > Long-Form Storytelling + Subtle Cross Promotion
Beats By Dre is leveraging interest in the US Open and in Serena Williams’ attempt to equal the all-time Grand Slam titles record with a multi-product promotion, long-form film called ‘Rise’. Themed around an ‘adversity’ and ‘comebacks’ strand of Serena’s career story, this campaign is about training hard, dedication, determination and commitment in the… Continue reading Beats’ Serena Williams ‘Rise’ > Long-Form Storytelling + Subtle Cross Promotion
