BeatsBy Fre teamed up with media partner Sky Media and athlete ambassador Anthony Joshua for a campaign, called ‘AJ Fight Of The Century’, based around exclusive training and pre-fight locker room live footage. This week long campaign, developed in harness with agency Havas S&E, PMG & Anomaly, ran in the days immediately before the… Continue reading Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight
Tag: #BeHeard
Anthony Joshua & Beats By Dre Team-Up For ‘Be Heard’ Campaign Ahead Of World Title Fight
Led by a hero TV commercial shot on location in North London, Beats By Dre is leveraging its partnership with heavyweight Anthony Joshua ahead of his big world title fight with a campaign extending the Apple-owned brand’s ongoing ‘Be Heard’ marketing platform. Adopting the headphone brand’s now well recognized signature style of matching a… Continue reading Anthony Joshua & Beats By Dre Team-Up For ‘Be Heard’ Campaign Ahead Of World Title Fight
