Leveraging spiking golf interest around The Masters, Audi leveraged its recently renewed rights as the Official Innovation Partner for Sky Sports, Audi worked with Sky Media (the advertising sales arm of Sky) to create a golfing innovation called ‘Swing Design Sequence’ which provides insight into pro golfer techniques to help viewers improve their own performance… Continue reading Audi & Sky Media Launch ‘Swing Design Sequence’ Golfing Innovation To Drive Sky Sports Media Partnership
Tag: Sky Media
Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign
The week ahead of the Premier League’s 20/21 season kickoff saw league sponsor Coca-Cola Great Britain team up with Sky Media to launch a new content marketing ‘mockumentary’ starring comedian Mo Gilligan. The creative showcases Gilligan’s transformation of his home into a serious soccer sofa screening experience and the comic proudly states “if I’m… Continue reading Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign
Kia & Sky Sports Cricket
Following auto brand Kia’s association with cricket in the UK, the brand wanted to further raise awareness and uphold regular dialogue with ABC1 males so it launched a multi-platform media partnership with Sky Sports which centred around broadcast sponsorship of Sky Sports Cricket with supporting digital content and competitions. Territory: UK Agency: Sky… Continue reading Kia & Sky Sports Cricket
Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight
BeatsBy Fre teamed up with media partner Sky Media and athlete ambassador Anthony Joshua for a campaign, called ‘AJ Fight Of The Century’, based around exclusive training and pre-fight locker room live footage. This week long campaign, developed in harness with agency Havas S&E, PMG & Anomaly, ran in the days immediately before the… Continue reading Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight
