Chelsea FC and England attacker footballer Raheem Sterling fronted a series of Samsung spots in the UK led by the visually arresting ‘Night Sports’ and the mockumentary style ‘Sterling Sells’ which both promote the brand through dazzling, dancing visuals and comedy. The campaign was conceived by creative agency Mother with production from an in-house… Continue reading Raheem Sterling Fronts Samsung ‘Night Sports’ & ‘Sterling Sells’ Galaxy Campaigns
Tag: Mockumentary
Arsenal Re-sign Ray Parlour As ‘Retro Collection’ Creative Director In Mockumentary
A new retro clothing capsule collection campaign from Arsenal FC parodied high fashion through a tongue-in-cheek mockumentary led campaign featuring the club’s new Creative Director Ray Parlour. The comic campaign revolved around the club appointing former player and perennial fan favourite Ray Parlour – nicknamed the Romford Pelé – as its new fashion creative… Continue reading Arsenal Re-sign Ray Parlour As ‘Retro Collection’ Creative Director In Mockumentary
McEnroe Goes From Tennis Legend To Voice God In Squarespace Netflix Mockumentary
Following his recent cameo on Mindy Kaling’s Netflix show ‘Never Have I Ever’, tennis icon John McEnroe celebrates a new career in an integrated Squarespace ad campaign which comically leverages the 2021 US Open. Rather than focusing on the icon’s skills on the court, the campaign champions his ‘voice acting’ and explores McEnroe’s pursuit… Continue reading McEnroe Goes From Tennis Legend To Voice God In Squarespace Netflix Mockumentary
Adidas & Arsenal Launch Gunners’ Third Kit Via A Mockumentary Feature Fictional Fan ‘Len’
Launched on 10 August, days ahead of the start of the new Premier League Season, sportswear giant Adidas and Arsenal FC launched a joint campaign promoting the team’s third kit in the form of a mockumentary. The three-plus minute film promotes the new men’s, women’s and youth third strip via a tongue-in-cheek tribute to… Continue reading Adidas & Arsenal Launch Gunners’ Third Kit Via A Mockumentary Feature Fictional Fan ‘Len’
Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign
The week ahead of the Premier League’s 20/21 season kickoff saw league sponsor Coca-Cola Great Britain team up with Sky Media to launch a new content marketing ‘mockumentary’ starring comedian Mo Gilligan. The creative showcases Gilligan’s transformation of his home into a serious soccer sofa screening experience and the comic proudly states “if I’m… Continue reading Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign
Mockumentary Sees Renault F1 Driver Daniel Ricciardo Work At An Infiniti Dealership
Premium car brand and Renault F1 Team sponsor Infiniti leveraged its tie-up with a campaign that saw driver Daniel Ricciardo try his hand working in a car dealership. Infiniti, the luxury vehicle division of Japanese auto company Nissan, rolled out a mockumentary style five-minute film which sees Ricciardo seeking to be ‘employee of the… Continue reading Mockumentary Sees Renault F1 Driver Daniel Ricciardo Work At An Infiniti Dealership
Asics Launches ‘Travelling Salesman’ Mockumentary To Promote 2018 Wallabies Rugby Jersey.
Asics, the official kit supplier of the Australian rugby team, rolled out an inventive, comic campaign promoting its new 2018 Wallabies Jersey led by a mockumentary called ‘The Travelling Salesman’. The film follows the journey of one Glenden Suffolk, an awkward but lovable salesman, as he travels through New Zealand selling Wallabies jerseys to… Continue reading Asics Launches ‘Travelling Salesman’ Mockumentary To Promote 2018 Wallabies Rugby Jersey.
Jack Link’s Sasquatch Mascot Trains Star Players In New NFL Season Silly 80-style Spots
NFL stars Odell Beckham Jr and Clay Matthews are taught ‘beaver squats’, ‘tree presses’, squirrel chases’ and ‘salmon swings’ by Jack Link’s Sasquatch brand mascot in a new series of 1980s-style, workout-themed TV ads and social spots as the jerky brand leverages excitement around the new NFL season. The comic commercials sees the Sasquatch… Continue reading Jack Link’s Sasquatch Mascot Trains Star Players In New NFL Season Silly 80-style Spots
Federer (& SLR) Fronts Spoof US Open Mercedes-Benz ‘Timeless Legends’ Mockumentary
Mercedes-Benz aims to accelerate interest in the US Open and activate its partnership rights through tennis mockumentary – Timeless Legends – starring its top tier tennis athlete ambassador Roger Federer. The tongue-in-cheek ‘Timeless Legends’ aligns the Swiss multiple Grand Slam champion with the premium auto brand’s SL Roadster by following the course of their histories through… Continue reading Federer (& SLR) Fronts Spoof US Open Mercedes-Benz ‘Timeless Legends’ Mockumentary
Nissan’s Rio 2016 Activation Sees Usain Race Fire in ‘Bolt vs Flame’
Rio 2016 organising committee partner Nissan is activating its rights as the official auto sponsor of the Olympic Games with a campaign fronted by athlete ambassador Usain Bolt that challenges the fastest man on the planet to take on his toughest competitor yet – fire. Endorser Bolt, the Japanese car company’s Global Director of… Continue reading Nissan’s Rio 2016 Activation Sees Usain Race Fire in ‘Bolt vs Flame’
Dance Heads MCC / Lord’s Spot Spoofing Tradition For T20 Ticket Sales Drive
Lord’s proprietor The Marylebone Cricket Club (MCC) has launched a new campaign to drive tickets sales for the summer’s NatWest T20 Blast led by a spoof mockumentary fronted by ‘Game of Thrones’ actor Charles Dance. The two-minute online video sees narrator and host Dance offer a behind-the-scenes tour of the fabled ‘home of cricket’… Continue reading Dance Heads MCC / Lord’s Spot Spoofing Tradition For T20 Ticket Sales Drive
PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
One of this week’s most shared virals is the parody PepsiCo commercial that spearheads its NFL activation in the lead-up to the new 2015/16 season called ‘Joe Flacco Football Party Fail’. The American football star fronts a spoof spot themed around learning how to throw a party and featuring plenty of puns (about ‘bowls’)… Continue reading PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
