While rookies may be turning up to mini-camps, most bona fide NFL superstars have got their feet up in the middle of the offseason, but not Lamar Jackson who has taken a break from pre-season training to star in a new spot for Oakley promoting the ‘Pro Football Shield’. The Baltimore Ravens quarterback is… Continue reading Lamar Jackson Fronts Oakley’s ‘Focused: Be Who You Are’ Pro Shield Helmet Campaign
Tag: Baltimore Ravens
Bud Light’s NFL New Season Activation Extends ‘Dilly Dilly’ & Sees The Bud Knight Try Out For The Baltimore Ravens
Bud Light has extended its ‘Dilly Dilly’ big idea to its NFL activation leveraging the new season with an integrated activation programme that spans both commercials and commemorative packaging. The AB InBev beer brand, the official beer of the NFL, began its latest phase of NFL activation with the pre-season, late August launch of… Continue reading Bud Light’s NFL New Season Activation Extends ‘Dilly Dilly’ & Sees The Bud Knight Try Out For The Baltimore Ravens
Baltimore Ravens Debut NFL’s First Mobile App Augmented Reality Fan Face Painting
To leverage excitement around the start of the new NFL season and help boost fan support, the Baltimore Ravens are enabling supporters to get their gamefaces on through augmented reality face painting. The Ravens have teamed up with augmented reality specialists Faceware Interactive and tech outfit Imaage Metrics to become the first NFL franchise… Continue reading Baltimore Ravens Debut NFL’s First Mobile App Augmented Reality Fan Face Painting
PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
One of this week’s most shared virals is the parody PepsiCo commercial that spearheads its NFL activation in the lead-up to the new 2015/16 season called ‘Joe Flacco Football Party Fail’. The American football star fronts a spoof spot themed around learning how to throw a party and featuring plenty of puns (about ‘bowls’)… Continue reading PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
PETA Challenges KFC’s Ravens Sponsorship
People for the Ethical Treatment of Animals (PETA) have launched a campaign against the NFL’s Baltimore Ravens and their owner Steve Bisciotti. over the team’s sponsorship deal with fast food giant KFC. The animal rights group is urging the Ravens to reconsider their official chicken sponsor and to drive home their argument have launched… Continue reading PETA Challenges KFC’s Ravens Sponsorship
