From the logo and the typeface, to the helmets, uniforms and apparel, early April saw the New York Jets launch a team-wide ‘Legacy’ rebrand which blends nostalgia with the future by reworking the late 1970’s Jim Pons design for the digital age in a nod to the team’s so called ‘Sack Exchange’ era (1979-89) that… Continue reading New York Jets’ Modernist NY Sack Exchange ‘Legacy’ Rebrand Goes Back To The Future
Tag: Helmet
Lamar Jackson Fronts Oakley’s ‘Focused: Be Who You Are’ Pro Shield Helmet Campaign
While rookies may be turning up to mini-camps, most bona fide NFL superstars have got their feet up in the middle of the offseason, but not Lamar Jackson who has taken a break from pre-season training to star in a new spot for Oakley promoting the ‘Pro Football Shield’. The Baltimore Ravens quarterback is… Continue reading Lamar Jackson Fronts Oakley’s ‘Focused: Be Who You Are’ Pro Shield Helmet Campaign
F1 Driver Dan Ricciardo & His Talking Helmet Front Optus Sport ‘Starts With A Yes’ Contest
Australian telecoms and broadcasting giant Optus launched a December 2020 campaign promoting its sports channels fronted by endorser and Aussie Formula One driver Daniel Ricciardo and his ‘talking’ helmet. Promoting the brand under the guise of its new ‘Chief of Optimism’, Ricciardo stars in a contest-led campaign which offered customers the chance to win… Continue reading F1 Driver Dan Ricciardo & His Talking Helmet Front Optus Sport ‘Starts With A Yes’ Contest
