From the logo and the typeface, to the helmets, uniforms and apparel, early April saw the New York Jets launch a team-wide ‘Legacy’ rebrand which blends nostalgia with the future by reworking the late 1970’s Jim Pons design for the digital age in a nod to the team’s so called ‘Sack Exchange’ era (1979-89) that… Continue reading New York Jets’ Modernist NY Sack Exchange ‘Legacy’ Rebrand Goes Back To The Future
Tag: Redesign
Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country
Ahead of the Tokyo Olympics, Surfing Australia has rolled out a brand refresh which, for the first time ever, unifies the team name and design. The refresh, developed in harness with BWM Dentsu (Sydney) which was briefed to create a new visual identity project, the new design and name is based around an integrated… Continue reading Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country
Golf Australia Set For The Summer Of Golf With Launch Of New Digital Experience
Late November saw the launch of a new Golf Australia digital experience spearheaded by its core digital platform Golf.org.au. Working in partnership with creative, innovation and design agency AKQA, the national golf governing body launched a new digital experience on its central owned media platform with the aim of enabling existing and potential golf… Continue reading Golf Australia Set For The Summer Of Golf With Launch Of New Digital Experience
Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out
The London-based fitness brand Gymbox launched a 360-degree rebrand over the new year to reflect its belief that working out is as much fun as going out. The new brand – spanning a fresh look across its assets and a new marketing campaign – aims to bring to life what makes Gymbox different: showcasing… Continue reading Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out
Formula One Brand Refresh Led By New Logo & ‘New Era Awaits’ Video Reveal Aims To Broaden Appeal
Late November saw Formula One (F1) launch a new brand identity as new owners Liberty Media seek to re-engage its global fanbase. The brand refresh is spearheaded by a new logo, developed by Wieden + Kennedy London, which was unveiled via an integrated campaign leveraging the last race of the season – at Abu… Continue reading Formula One Brand Refresh Led By New Logo & ‘New Era Awaits’ Video Reveal Aims To Broaden Appeal
Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
Starting in London and rolling out globally, Asics is unveiling its biggest brand repositioning and marketing burst in 25 years in the form of ‘I Move Me’ (asics.com/imoveme) – an initiative designed to make the brand more relevant to a broader audience and engage beyond its traditional running core. The new tagline, identity, positioning… Continue reading Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
