Surfing Australia partner Hyundai launched a new women’s surfer platform called ‘She’s Electric’ which promotes its new EV range and positioning while offering female surfers a pathway to the top of the sport by identifying and amplifying talented grassroots athletes from across the country. The first Aussie grassroots women’s surfing leaderboard sees the automotive… Continue reading Hyundai Australia’s ‘She’s Electric’ Applies Performance Data To Unearth NextGen Of Female Surfing Talent
Tag: Surfing Australia
Surfing Australia ‘Welcome To Sea Country’ Short Film Launched In Reconciliation Week
In tribute to First Nations’ people, Surfing Australia and agency BWM Dentsu launched a short film called ‘Welcome To Sea Country’ which rolled out during Reconciliation Week and explores the indigenous meaning of the Irukandji name and design for the Australian Surfing Team which is heading to Tokyo 2020. The film features cinematic shots… Continue reading Surfing Australia ‘Welcome To Sea Country’ Short Film Launched In Reconciliation Week
Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country
Ahead of the Tokyo Olympics, Surfing Australia has rolled out a brand refresh which, for the first time ever, unifies the team name and design. The refresh, developed in harness with BWM Dentsu (Sydney) which was briefed to create a new visual identity project, the new design and name is based around an integrated… Continue reading Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country
