World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament

The World Surf League (WSL), the global professional surfing governing body and tour, promoted its Rip Curl Finals within the game Candy Crush through a limited-time in-game tournament called the ‘Soda Surf Cup’.   Launched at the start of September, the WSL timed the gaming tie around its ‘Rip Curl WSL Finals’ pro surfing event… Continue reading World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament

Woolworths & Komo Tech Build Gaming Hub To Help Aussie Netball Kids ‘Pick Fresh, Play Fresh’

Woolworths activated its partnership with Netball Australia in March through an initiative called ‘Pick Fresh, Play Fresh’ based around a digital engagement hub with interactive gaming-style experiences aimed at educating young Aussie netballers about the role of nutrition in sport.   The online bug uses familiar gaming visuals and concepts – including ‘like badges’, personalised… Continue reading Woolworths & Komo Tech Build Gaming Hub To Help Aussie Netball Kids ‘Pick Fresh, Play Fresh’

Aussie Surf Star Ethan Ewing Fronts Latest Spot In Oakley’s Global ‘Be Who You Are’ Series

10 November saw Oakley launch the latest Australian iteration in its ongoing ‘Be Who You Are’ video series with professional surfer and brand ambassador Ethan Ewing. The digital-first campaign is built around a short film tracking Ewing’s journey from a humble upbringing on Queensland’s North Stradbroke Island to reaching the elite of the World Surf… Continue reading Aussie Surf Star Ethan Ewing Fronts Latest Spot In Oakley’s Global ‘Be Who You Are’ Series

Hyundai Australia’s ‘She’s Electric’ Applies Performance Data To Unearth NextGen Of Female Surfing Talent

Surfing Australia partner Hyundai launched a new women’s surfer platform called ‘She’s Electric’ which promotes its new EV range and positioning while offering female surfers a pathway to the top of the sport by identifying and amplifying talented grassroots athletes from across the country.   The first Aussie grassroots women’s surfing leaderboard sees the automotive… Continue reading Hyundai Australia’s ‘She’s Electric’ Applies Performance Data To Unearth NextGen Of Female Surfing Talent

Red Bull’s Epic ‘Life of Kai’ Digital Documentary Surfing Series Passes 2 Million YouTube Views

Red Bull’s inspiring and epic character-driven ‘Life of Kai: Season One’ online film series has broken the 3m views barrier: a major mark for the first season of the energy drink brand’s flagship surf series about iconic big-wave surfer Kai Lenny which has now notched up more than 3m views across its three episodes (as… Continue reading Red Bull’s Epic ‘Life of Kai’ Digital Documentary Surfing Series Passes 2 Million YouTube Views

Aussie Sports Stars Ash Barty & Stephanie Gilmore Front AIA Australia ‘All Or Something’ Campaign

Insurer AIA rolled out a campaign in Australia starring new AIA Vitality Ambassadors Ash Barty and Stephanie Gilmore (as well as other athlete endorsers including diver Anabelle Smith and yoga influencer Sarah Piotrowski who have been recruited to coach Aussies out of their ‘all or nothing’ approach to sport, health and wellbeing.   The ‘All or… Continue reading Aussie Sports Stars Ash Barty & Stephanie Gilmore Front AIA Australia ‘All Or Something’ Campaign