From the logo and the typeface, to the helmets, uniforms and apparel, early April saw the New York Jets launch a team-wide ‘Legacy’ rebrand which blends nostalgia with the future by reworking the late 1970’s Jim Pons design for the digital age in a nod to the team’s so called ‘Sack Exchange’ era (1979-89) that… Continue reading New York Jets’ Modernist NY Sack Exchange ‘Legacy’ Rebrand Goes Back To The Future
Tag: New York Jets
NFL Partner Pepsi Delivers ‘Tailgate In A Box’ To Football Fans Hungry For Home Game Day Experience
At the end of August, two weeks ahead of the start of the 2020 NFL season, sponsor Pepsi launched a competition for ‘Tailgate In A Box’ kits to football fans forced to watch the season opening games from home due to the pandemic. The activation tactic seeks to keep the famous American Football pre-game… Continue reading NFL Partner Pepsi Delivers ‘Tailgate In A Box’ To Football Fans Hungry For Home Game Day Experience
