Canadian financial services giant and longtime hockey supporter Scotiabank leveraged spiking excitement around the NHL Playoffs and a trio of team sponsorships by teaming up with agency Rethink to invite fans to customise any piece of clothing with select bank-sponsored team patches via an initiative called ‘Make It Merch’. Objective The broad aim was to… Continue reading Scotiabank ‘Make It Merch’ Leverages NHL Playoffs By Helping Hockey Fans Rep Their Team Their Way
Tag: Tailgate
NFL & Snapchat team-Up To Celebrate 2023 Football Season Kick-Off Via AR Lens
To celebrate the 2023 football season kick-off, the NFL partnered with Snapchat for an on augmented reality lens experience aimed at stoking supporter excitement by enabling them to virtually wear team jerseys, to create a virtual bobblehead, play cornhole, tailgate, enter a commentator contest and even purchase official NFL merchandise. The refreshed ‘NFL Kickoff Jersey Lens’ is customizable… Continue reading NFL & Snapchat team-Up To Celebrate 2023 Football Season Kick-Off Via AR Lens
Captain Morgan Sculpts Larger-Than-Life NFL Superfan Statues For Fan Of The Year Contest
As teams sought to finish the American Football season strong and make the playoffs, December saw NFL partner Captain Morgan Original Spiced Rum erected large statues of six NFL superfans ahead of the climax of its ‘NFL Fan Of The Year Contest’. The contest saw the Diageo-owned rum brand reward supporters ‘who really spice up… Continue reading Captain Morgan Sculpts Larger-Than-Life NFL Superfan Statues For Fan Of The Year Contest
Dos Equis ‘SOS’ College Football Campaign Sets Out To Save Football Fans’ Saturdays
Dos Equis sets out to ‘Save our Saturdays’ by encouraging consumers and college football fans to text ‘SOS’ to be in with a chance of scooping its branded bag of tailgating swag. The Heineken-owned brand, the official beer sponsor of the College Football Playoffs, has launched the new promotion, to connect with fans feeling… Continue reading Dos Equis ‘SOS’ College Football Campaign Sets Out To Save Football Fans’ Saturdays
NFL Partner Pepsi Delivers ‘Tailgate In A Box’ To Football Fans Hungry For Home Game Day Experience
At the end of August, two weeks ahead of the start of the 2020 NFL season, sponsor Pepsi launched a competition for ‘Tailgate In A Box’ kits to football fans forced to watch the season opening games from home due to the pandemic. The activation tactic seeks to keep the famous American Football pre-game… Continue reading NFL Partner Pepsi Delivers ‘Tailgate In A Box’ To Football Fans Hungry For Home Game Day Experience
Crown Royal Whiskey’s ‘Hydrate Generously / Water BOYS’ Ad Is First Ever NFL Spirits Spot
Exploiting the NFL’s new rules allowing in-game broadcast liquor advertising at the very first opportunity, whiskey brand Crown Royal bought the first slot in the first commercial break of the 7 September season opener between the Kansas City Chiefs and the Super Bowl champion New England Patriots. The Diageo-owned spirits brand ran a 30-second… Continue reading Crown Royal Whiskey’s ‘Hydrate Generously / Water BOYS’ Ad Is First Ever NFL Spirits Spot
Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
Ford has linked up with Uber to activate the automotive giant’s new NFL partnership by enabling lucky football fans a chance to order their own Ford trucks for tailgating at games The activation sees Ford and the tech-led ride-sharing and taxi company deliver an ‘F-Series Super Duty’ truck for use during NFL games – complete… Continue reading Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
