US college football broadcast rights holder ESPN rolled out a fantastical campaign promoting its College Football Playoffs (CFP) programming extending its ongoing ‘The Greatest Story Ever Played’ promotional platform. Working with creative agency Arts & Letters, the November 2022 campaign continues where the first wave of work in the story-led campaign (which launched in… Continue reading ESPN Hypes College Football Playoffs Via ‘The Greatest Story Ever Played’ Campaign
Tag: College Football Playoffs
AT&T Leverages College Football Playoffs Tie-Up Via Multi-Spot ‘Never Too Much’ Campaign
US telco giant AT&T leveraged its sponsorship of the College Football National Championship playoffs with a campaign called ‘Never Too Much’ which drives home the message that college football isn’t just for Saturdays anymore, but is now a non-stop, season-long obsession which fans now need a network to keep up with. Created with agency… Continue reading AT&T Leverages College Football Playoffs Tie-Up Via Multi-Spot ‘Never Too Much’ Campaign
Emotive ESPN College Football Championships Promo Montage Of Teams’ Key Season Moments
ESPN debuted an emotional montage of college football’s biggest moments in a new spot promoting its telecast of the CFP National Championship. The teaser, created in partnership with production company Stept Studios and creative agency McKinney, rolled out prior to Monday’s game between Alabama and Ohio State in the College Football Playoff National Championship.… Continue reading Emotive ESPN College Football Championships Promo Montage Of Teams’ Key Season Moments
Dos Equis ‘SOS’ College Football Campaign Sets Out To Save Football Fans’ Saturdays
Dos Equis sets out to ‘Save our Saturdays’ by encouraging consumers and college football fans to text ‘SOS’ to be in with a chance of scooping its branded bag of tailgating swag. The Heineken-owned brand, the official beer sponsor of the College Football Playoffs, has launched the new promotion, to connect with fans feeling… Continue reading Dos Equis ‘SOS’ College Football Campaign Sets Out To Save Football Fans’ Saturdays
ESPN Promotes College Football Playoff Coverage With ‘Who’s In’ Experiential Fan Initiative
Official broadcaster ESPN’s ongoing ‘Everything Matters’ season-long College Football Playoff campaign added an additional strand as the climax of the season approached with an experiential ‘Who’s In’ initiative offering a once-in-a-lifetime experience for four adventurous fans. The four lucky fans were invited to live on top of a giant billboard erected in downtown San… Continue reading ESPN Promotes College Football Playoff Coverage With ‘Who’s In’ Experiential Fan Initiative
Dr Pepper’s New College Football ‘Fansville’ Campaign Parodies Television Shows
Ahead of the new college football season, playoffs partner Dr Pepper launched a new campaign, ‘Fansville’, based around a fictitious town filled with college football fanatics. Launched 10 days ahead of the 2018/19 college football season, which kicks off on the last weekend of August, the soft drinks’ brand’s ‘Fansville’ parodies television show dramas. … Continue reading Dr Pepper’s New College Football ‘Fansville’ Campaign Parodies Television Shows
