At the start of September Lexus was unveiled as the ‘Official Car of Davis Cup by Rakuten Finals’ for 2021 in a sponsorship deal brokered and managed on behalf of Lexus by London based agencies m/SIX and The&Partnership. To mark the tie up, the premium car brand celebrated its new status through a PR… Continue reading Lexus Campaign Marks Becoming The Official Car Of ‘Davis Cup By Rakuten’ Finals 2021
Tag: Official Car
Creasey & Groth Drive Awareness Of Uber + Kia Fan Fleet Partnership At The Australian Open 2020
Kia Motors Australia offered Australian Open fans free Uber rides in its new Seltos SUV and the initiative was promoted through a social-first campaign fronted by comedian Joel Creasey and Australian tennis star Sam Groth. Kia, the Australian Open’s longest-running major partner, partnered with Uber to offer Open fans free rides to the grand… Continue reading Creasey & Groth Drive Awareness Of Uber + Kia Fan Fleet Partnership At The Australian Open 2020
Kia UEFA Europa League Trophy Tour Activation Led By Football Boot Donation Drive
Between January and July 2019 official UEFA tournament automotive partner Kia activated its rights to the first UEFA Europa League Trophy Tour (Driven By Kia) with a community cause focused initiative which collected unwanted football boots from European fans and donated them to the Zaatari refugee camp in Jordan. Territory: Europe/Global Agency: Right… Continue reading Kia UEFA Europa League Trophy Tour Activation Led By Football Boot Donation Drive
Bale School Stunt Rework 2014 Cup-Winning Goal To Celebrate Nissan UEFA Champions League Extension
11 September saw Nissan celebrate a new three-year extension of its UEFA Champions League sponsorship through a new spot starring Real Madrid striker and the auto outfit’s athlete ambassador Gareth Bale. To activate around the partnership news, Nissan took endorser Bale to meet a group of Madrid school children for whom he was charged with recreating… Continue reading Bale School Stunt Rework 2014 Cup-Winning Goal To Celebrate Nissan UEFA Champions League Extension
Murray & Mourinho Star In AELTC Sponsor Jaguar’s Stolen Wimbledon Trophy (XF Sportbrake) Spot
A slapstick spot sees seasoned silverware collector and Jaguar ambassadors Andy Murray and José Mourinho star in a humorous heist spot to highlight the brand’s pre-tournament trophy tour which aims to inspire kids to take up tennis and promote the new Sportbrake. Mourinho teams up with two schoolchildren, plus some cardboard and a little… Continue reading Murray & Mourinho Star In AELTC Sponsor Jaguar’s Stolen Wimbledon Trophy (XF Sportbrake) Spot
Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
Ford has linked up with Uber to activate the automotive giant’s new NFL partnership by enabling lucky football fans a chance to order their own Ford trucks for tailgating at games The activation sees Ford and the tech-led ride-sharing and taxi company deliver an ‘F-Series Super Duty’ truck for use during NFL games – complete… Continue reading Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
Jaguar’s Wimbledon Works Led By Murray VR Experience & Reactive Film Series
Jaguar serves up its first 2016 Wimbledon work with a virtual reality experience led by the auto brand’s new ambassador Andy Murray. The VR phase is part of Jaguar’s second #FeelWimbledon activation programme as it leverages its sponsorship rights to the All England Lawn Tennis & Croquet Club (AELTC) around the iconic tennis tournament.… Continue reading Jaguar’s Wimbledon Works Led By Murray VR Experience & Reactive Film Series
Super Bowl 50: Activative Top 5 > Silly TV Spots
If the dominant tone of last year’s Big Game commercials was sombre and serious, the most popular approach for Super Bowl 50 was fun and silliness. The majority of brands that spend $5m on 30-seconds of ad space decided to try and put a smile of fans’ faces. The two most common comic… Continue reading Super Bowl 50: Activative Top 5 > Silly TV Spots
Mercedes’ Berlin Fashion Week Film Stars Michel Gaubert & Mini-Me Puppet
German car maker Mercedes-Benz rolled out a wonderfully weird and creatively cool film activating its title sponsorship of Berlin Fashion Week. The campaign for Mercedes-Benz Fashion Week in Berlin, which runs from 19 to 22 January, focuses on famous fashion show sound director Michel Gaubert and his puppet assistant. The film features Gaubert… Continue reading Mercedes’ Berlin Fashion Week Film Stars Michel Gaubert & Mini-Me Puppet
Skoda Superb ‘Red Car’, 2D Ads & Green Jersey Giveaway Front Tour Work
Skoda’s multi-strand, integrated Tour De France campaign combines general brand awareness and positioning advertising, with specific activation based around its sponsorship of the race’s Green Jersey and also the launch of its new Skoda Superb. The multi-channel activation campaign in 2015 marks the 12th time that the VW-owned car brand has partnered with the… Continue reading Skoda Superb ‘Red Car’, 2D Ads & Green Jersey Giveaway Front Tour Work
Official Car: BMW’s Ryder Cup #DriveYourTeam Inc Fun & Games
BMW, the official car of the Ryder Cup, got one over its old rival Mercedes (which has a relationship with the US Team) with a convincing European win and a clever, innovative and integrated campaign to boot. Showing its understanding that The Ryder Cup is one of those rare properties at which every single… Continue reading Official Car: BMW’s Ryder Cup #DriveYourTeam Inc Fun & Games
