Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film

Nike Jordan continued to seek to inspire the next generation of sports stars in its latest ‘Beyond’ film which saw the sportswear brand off local French kids a chance to play hoops with some of the Nike-owned outfit’s elite basketball player ambassadors – including Michael Jordan. The campaign, created in harness with Uncommon Creative Studio,… Continue reading Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film

Arsenal & Save The Children’s ‘When I Play Football, I Feel Happy’ Promotes Positive Impact Of ‘Coaching For Life

Using its 38 years of experience in North London, The Arsenal Foundation has worked with Save the Children since 2011 on a programme in Jordan’s Za’atari Refugee Camp called ‘Coaching For Life’: an initiative which uses the power of football to develop a sense of belonging and boost the emotional, mental and physical experience for… Continue reading Arsenal & Save The Children’s ‘When I Play Football, I Feel Happy’ Promotes Positive Impact Of ‘Coaching For Life

Kia UEFA Europa League Trophy Tour Activation Led By Football Boot Donation Drive

Between January and July 2019 official UEFA tournament automotive partner Kia activated its rights to the first UEFA Europa League Trophy Tour (Driven By Kia) with a community cause focused initiative which collected unwanted football boots from European fans and donated them to the Zaatari refugee camp in Jordan.   Territory: Europe/Global   Agency: Right… Continue reading Kia UEFA Europa League Trophy Tour Activation Led By Football Boot Donation Drive