Arsenal & Save The Children’s ‘When I Play Football, I Feel Happy’ Promotes Positive Impact Of ‘Coaching For Life

Using its 38 years of experience in North London, The Arsenal Foundation has worked with Save the Children since 2011 on a programme in Jordan’s Za’atari Refugee Camp called ‘Coaching For Life’: an initiative which uses the power of football to develop a sense of belonging and boost the emotional, mental and physical experience for… Continue reading Arsenal & Save The Children’s ‘When I Play Football, I Feel Happy’ Promotes Positive Impact Of ‘Coaching For Life

BoA & Ortiz Thank Veterans At MLB World Series Game 1

The World Series Community Initiative for Game 1 of this year’s Fall Classic was dedicated to veterans & military families and revolved around the ‘Welcome Back Veterans’ initiative and events were spearheaded by the culmination of Bank of America’s ‘Express Your Thanks’ campaign.   In addition to the associated on-field pregame ceremony and a set… Continue reading BoA & Ortiz Thank Veterans At MLB World Series Game 1

Chipotle’s ‘Scarecrow’ Music & Game Initiative Drives Sustainability Debate

‘The Scarecrow’ is Chipotle’s fresh music and gaming campaign that continues its cause and values-led quest for wholesome, sustainable food.   The music video, an animated story with a specially recorded new version of ‘Pure Imagination’ by Grammy Award-winning artist Fiona Apple,     and it is effectively a companion film for the Mexican food… Continue reading Chipotle’s ‘Scarecrow’ Music & Game Initiative Drives Sustainability Debate