The second week of March saw NCAA partner Capital One roll out the 2023 iteration of its annual ‘Road Trip To March Madness’ activation and on this year’s basketball pilgrimage the brand’s regular stars Charles Barkley, Samuel L Jackson and Spike Lee were joined by hoops legend Magic Johnson, actress (and sometime singer) Jennifer Garner,… Continue reading Capital One Final 4 Road Trippers Chuck, Spike & Sam Joined By J Garner, J Nantz & Willie Nelson
Tag: Willie Nelson
Sports Leagues (& Willie Nelson) Back Ad Council ‘Back In The Game’ Vaccine PSA
More than a dozen US professional leagues and rights owners partnered with the Ad Council and agency Pereira O’Dell for a vaccine Public Service Announcement (PSA) called ‘Back In The Game’ which features packed stadiums and spectacular sporting moments. The sports-focused spot continues the Ad Council’s vaccination PSA promotional by celebrating the camaraderie and… Continue reading Sports Leagues (& Willie Nelson) Back Ad Council ‘Back In The Game’ Vaccine PSA
Chipotle’s ‘Scarecrow’ Music & Game Initiative Drives Sustainability Debate
‘The Scarecrow’ is Chipotle’s fresh music and gaming campaign that continues its cause and values-led quest for wholesome, sustainable food. The music video, an animated story with a specially recorded new version of ‘Pure Imagination’ by Grammy Award-winning artist Fiona Apple, and it is effectively a companion film for the Mexican food… Continue reading Chipotle’s ‘Scarecrow’ Music & Game Initiative Drives Sustainability Debate
Chipotle/Willie Nelson Link On Sustainable Fast Food
Not a traditional sponsorship, but a compelling, real and relevant initiative led by an ambassador partnership saw US restaurant chain Chipotle Mexican Grill collaborate with iconic country singer Willie Nelson on its ‘Back To The Start’ campaign. Chipotle pioneered the use of organic, locally grown ingredients in the fast food sector and is… Continue reading Chipotle/Willie Nelson Link On Sustainable Fast Food
