On 14 September Women in Football (WiF) teamed up with a strong line up of UK sporting organisations to launch a new campaign called #GetOnside with the goal of not just promoting gender equality, but taking action across the industry. The campaign is supported by WIF’s lead partner Barclays, the initiative sees each organisation… Continue reading Women In Football Launches #GetOnside Campaign To Drive Partner Gender Equality Pledges
Tag: Rights Owners
Sports Leagues (& Willie Nelson) Back Ad Council ‘Back In The Game’ Vaccine PSA
More than a dozen US professional leagues and rights owners partnered with the Ad Council and agency Pereira O’Dell for a vaccine Public Service Announcement (PSA) called ‘Back In The Game’ which features packed stadiums and spectacular sporting moments. The sports-focused spot continues the Ad Council’s vaccination PSA promotional by celebrating the camaraderie and… Continue reading Sports Leagues (& Willie Nelson) Back Ad Council ‘Back In The Game’ Vaccine PSA
Sport Shows Social Support For George Floyd/BLM Protests, But Can This Contribute To Real Change?
In recent days organisations across the sporting landscape – from sportswear brands and sponsors, to governing bodies, leagues, teams and players – have posted social content supporting the protests and taking a stand on racial injustice and police violence on a scale never seen before. Back in 2016 during Trump’s divisive election campaign most… Continue reading Sport Shows Social Support For George Floyd/BLM Protests, But Can This Contribute To Real Change?
Marketing Mayhem Leverages Melbourne Cup & Australia’s Spring Carnival Racing Season
The 8-1 shot Cross Counter made history by becoming the first British-trained horse to win the Melbourne Cup at the 158th running of ‘The Race That Stops The Nation’. Indeed, it was a UK 1-2-3 after the Charlie Appleby saddled horse led home fellow British-trained runners from Marmelo and A Prince Of Arran. … Continue reading Marketing Mayhem Leverages Melbourne Cup & Australia’s Spring Carnival Racing Season
