The 8-1 shot Cross Counter made history by becoming the first British-trained horse to win the Melbourne Cup at the 158th running of ‘The Race That Stops The Nation’. Indeed, it was a UK 1-2-3 after the Charlie Appleby saddled horse led home fellow British-trained runners from Marmelo and A Prince Of Arran. … Continue reading Marketing Mayhem Leverages Melbourne Cup & Australia’s Spring Carnival Racing Season
Tag: Spring Racing
Lexus’ Melbourne Cup Work Reaches New Heights With In-Flight First, Fashion Tie-Ups & Hospitality Experience
Melbourne Cup title sponsor Lexus launched an integrated, multi-platform activation programme around the 2018 race that stretched from on-course/on-horse signage, to fashion media tie-ups and up in the sky by enabling Qantas passengers to watch the event live in the air. Those in mid-air at 3pm on Tuesday, 6 November were be able to… Continue reading Lexus’ Melbourne Cup Work Reaches New Heights With In-Flight First, Fashion Tie-Ups & Hospitality Experience
