Melbourne Cup title sponsor Lexus launched an integrated, multi-platform activation programme around the 2018 race that stretched from on-course/on-horse signage, to fashion media tie-ups and up in the sky by enabling Qantas passengers to watch the event live in the air. Those in mid-air at 3pm on Tuesday, 6 November were be able to… Continue reading Lexus’ Melbourne Cup Work Reaches New Heights With In-Flight First, Fashion Tie-Ups & Hospitality Experience
Tag: Carnival
Skol/Google’s Digital Cyber Carnival Collaboration
Brazilian beer brand has linked with search giant Google to spread and share the experience of Carnival across the digital space as well as in the physical world. The brand’s collaborated on broadcasting the Salvador Carnival across social network Google+, YouTube and on Orkut, as well as on both iPhone and Android smartphones.… Continue reading Skol/Google’s Digital Cyber Carnival Collaboration
