Prime Video, the official UEFA Champions League broadcaster in Italy, promoted its rights and celebrated the tournament with a street stunt screening initiative in a Naples neighbourhood called ‘The Laundry Screening: A Football Fairy Tale’. The promotion was built around a live broadcast of one of the 2022/3 competition’s key (round of 16) knockout… Continue reading Prime Video Uses Naples Neighbourhood Hanging Laundry As Giant Screen For UEFA Champions League ‘Football Fairy Tale’ Street Stunt
Tag: Branded Entertainment
Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
Long term Coachella partner Heineken added further tech wizardry and experiential gadgetry to its activation foe the 2013 festival. April’s music extravaganza saw it official beer/malt beverage sponsor provide Wi-Fi for festival fans to interact with one another and update their social sites from inside its Heineken Dome. It also gave dancers the opportunity… Continue reading Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
RedBull Stratos Content Marketing Or Supersonic Sponsorship?
What a show! The world watched in astonishment as the Red Bull Stratos space diving project saw the energy drink and media brand partner with daredevil Felix Baumgartner to successfully complete a skydive and parachute from the stratosphere back to earth. On 14 October 2012, Austrian Baumgartner climbed in to a helium… Continue reading RedBull Stratos Content Marketing Or Supersonic Sponsorship?
Red Bull’s ‘Signature Series’ Shazam Augmented Content
Red Bull’s partnership with NBC Sports for its Signature Series featured a further third party collaboration in the form of a synchronised Shazam App offering exclusive dual screened content. A fascinating example of how companies are maximising the reach of their branded content through synchronised broadcaster partnership that include second screen exclusive branded… Continue reading Red Bull’s ‘Signature Series’ Shazam Augmented Content
Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Mid May saw Coca-Cola launch the next phase of its regional Euro 2012 activation which revolves around the idea of unleashing the inner super fan. The integrated campaign, leveraging its position as official global sponsor of UEFA Euro 2012, the soft drinks giant is asking consumers and football fans to celebrate football happiness… Continue reading Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Bombay Sapphire’s Tribeca Film Festival NYC Activation
In 2012 the upmarket gin brand extended its official sponsor status of the iconic Tribeca Film Festival with a suite of initiatives all aimed at enhancing the film fan’s experience. The spirits sponsor’s work ranged from classic premium brand hospitality and traditional ticket giveaways, to online utilities, Twitter-based interaction and Foursquare integration. … Continue reading Bombay Sapphire’s Tribeca Film Festival NYC Activation
Skol/Google’s Digital Cyber Carnival Collaboration
Brazilian beer brand has linked with search giant Google to spread and share the experience of Carnival across the digital space as well as in the physical world. The brand’s collaborated on broadcasting the Salvador Carnival across social network Google+, YouTube and on Orkut, as well as on both iPhone and Android smartphones.… Continue reading Skol/Google’s Digital Cyber Carnival Collaboration
Converse & MTV’s Band Of Ballers Project
Converse and MTV2 collaborate on a branded entertainment project called Band Of Ballers – a celebrity three-on-three basketball tournament that brings hip hop stars to the court. Some of music’s hottest rappers will fight it out on 17 August for the 2011 ‘Golden Speaker Trophy’ – the third year thee tournament has been… Continue reading Converse & MTV’s Band Of Ballers Project
Stella/Punchdrunk’s Black Diamond Heist Experience
Stella Artois has again collaborated with pioneering theatre company Punchdrunk for an immerse experience to promote Stella Black. Following hot on the heels of last year’s ‘The Night Chauffeur’, this summer’s theatrical plot focuses on the ‘The Black Diamond’. Of course, it is the spectators and viewers, as with all Punchdrunk productions, who lie… Continue reading Stella/Punchdrunk’s Black Diamond Heist Experience
Sprite Sparks Jerk AllStars MySpace Web Series
Sprite, in harness with agency Electus, has sponsored youth-centric web series Jerk All-Stars on the revamped MySpace. The branded entertainment, online series spotlights new urban dance movement known as ‘Jerk’ or ‘Jerkin’. Originally nurtured in Los Angeles, but is exploding nationwide largely through online viral spread and buzz/word of mouth. Popular with… Continue reading Sprite Sparks Jerk AllStars MySpace Web Series
Presidente Runs Festival Sponsorship TV Show
Presidente Beer continues to act as both sponsor and organiser of the three-day Presidente Latin Music Festival. The beer brand has backed the event, which is thee biggest music event in thee Dominican Republic, since 1995. The September 2010 event was marketed by a multimedia campaign developed by Presidente marketers in partnership with Young… Continue reading Presidente Runs Festival Sponsorship TV Show
Ikea’s Domestic Drama: Own Brand ‘Flatpack’ Opera
An experimental theatre troupe, Mammoth Music Theatre, has linked up with Swedish uber retailer IKEA to stage a domestic drama-themed opera – Flatpack. It is a new opera about furniture and everyday domestic life. This form of brand backed theatre is being staged at Ikea’s Wembley superstore and is performed in a public… Continue reading Ikea’s Domestic Drama: Own Brand ‘Flatpack’ Opera
