Prime Video, the official UEFA Champions League broadcaster in Italy, promoted its rights and celebrated the tournament with a street stunt screening initiative in a Naples neighbourhood called ‘The Laundry Screening: A Football Fairy Tale’. The promotion was built around a live broadcast of one of the 2022/3 competition’s key (round of 16) knockout… Continue reading Prime Video Uses Naples Neighbourhood Hanging Laundry As Giant Screen For UEFA Champions League ‘Football Fairy Tale’ Street Stunt
Tag: Prime Video
Prime Video Scores A ‘Ligue 1 Soccer Symphony’ With Coaches As Conductors
Amazon’s Prime Video promoted its status as the official broadcaster of Ligue 1 Uber Eats – French football’s top tier – with a hype campaign that brought the ‘soccer is a symphony’ metaphor to life titled ‘Ligue 1 Uber Eats Symphonie’. The broadcaster teamed up with French creative agency Marcel to elevate the status… Continue reading Prime Video Scores A ‘Ligue 1 Soccer Symphony’ With Coaches As Conductors
Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’
Amazon’s Prime Video hyped its new NFL Thursday Night Football programming at the start of the new football season with a comic campaign based around a freakishly long ‘New Prime Ball’ which, err, won’t really be used in official league games. The promotional stunt, which was developed with agency Atlantic New York, introduced a… Continue reading Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’
Prime Video’s Inspirational Letter To Girls With 30,000 Baseballs At ‘League Of Their Own’ Exhibition Game
Amazon’s Prime Video promoted its new women’s baseball series, ‘A League of Their Own’, through a campaign that brought together female athletes and women’s sports trailblazers to play an exhibition game and to write an open joint letter to inspire young girls in sport. The marketing campaign promoted the streamer’s ‘A League of Their… Continue reading Prime Video’s Inspirational Letter To Girls With 30,000 Baseballs At ‘League Of Their Own’ Exhibition Game
