Betclic, the title sponsor of France’s elite National Basketball League since 2021, activated its rights in-game through an inventive initiative titled ‘Betclic Cam’ which enabled fans to follow a match live from both player and referee perspectives via body-mounted camera livestreams. Developed in harness with creative agency Marcel (Paris), ‘Betclic Cam’ was a groundbreaking ambient… Continue reading ‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras
Tag: Marcel
Orange Activates FFA Tie-Up Via Women’s World Cup Equality ‘Blues Compilation’ VFX Campaign
The France Telecom owned mobile brand Orange leveraged its partnership with the French Football Federation (FFF) ahead of the 2023 FIFA Women’s World Cup through a ‘VFX Trick Play’ activation illustrating that female footballers are just as skillful as men. Created by agency Marcel, the brief was to create a campaign that challenged the… Continue reading Orange Activates FFA Tie-Up Via Women’s World Cup Equality ‘Blues Compilation’ VFX Campaign
Prime Video Scores A ‘Ligue 1 Soccer Symphony’ With Coaches As Conductors
Amazon’s Prime Video promoted its status as the official broadcaster of Ligue 1 Uber Eats – French football’s top tier – with a hype campaign that brought the ‘soccer is a symphony’ metaphor to life titled ‘Ligue 1 Uber Eats Symphonie’. The broadcaster teamed up with French creative agency Marcel to elevate the status… Continue reading Prime Video Scores A ‘Ligue 1 Soccer Symphony’ With Coaches As Conductors
