Tag: Betclic

‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras

Betclic, the title sponsor of France’s elite National Basketball League since 2021, activated its rights in-game through an inventive initiative titled ‘Betclic Cam’ which enabled fans to follow a match live from both player and referee perspectives via body-mounted camera livestreams. Developed in harness with creative agency Marcel (Paris), ‘Betclic Cam’ was a groundbreaking ambient… Continue reading ‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras

Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper

Germany’s Betclic teamed up with 180heartbeats and creative agency Jung von Matt to give romantic football fans a chef-cooked 10-course meal on Valentine’s Day with each dish reflecting in real time what was happening on the 14 February UEFA Champions League big match between European giants Paris Saint-Germain and Bayern Munich.   The idea was… Continue reading Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper