Betclic, the title sponsor of France’s elite National Basketball League since 2021, activated its rights in-game through an inventive initiative titled ‘Betclic Cam’ which enabled fans to follow a match live from both player and referee perspectives via body-mounted camera livestreams. Developed in harness with creative agency Marcel (Paris), ‘Betclic Cam’ was a groundbreaking ambient… Continue reading ‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras
Tag: Title Partner
NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship
As the first match in the NRMA Insurance Men’s Test Series got under way on 30 November, new title sponsor and Cricket Australia platinum partner NRMA unveiled its initial activation strategy through an inaugural campaign based around thanking the vast network of helpers who make cricket so exciting for fans. The Insurance Australia Group… Continue reading NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship
Bristol Bears Trio Go ‘Trainspotting’ As Gallagher Backs PECO Via #TacklingTomorrowTogether
Table topping Bristol Bears stars Callum Sheedy, Harry Randall and Ioan Lloyd played a fun ‘Trainspotting’ version of the classic spot the difference game which was hosted by former England star and Gallagher ambassador Ugo Monye and which used model railway products from local business PECO which endured a challenging 2020 with its factory forced… Continue reading Bristol Bears Trio Go ‘Trainspotting’ As Gallagher Backs PECO Via #TacklingTomorrowTogether
Dina Asher-Smith’s ‘Peels Back & Plays’ Promotes British Athletics Sponsor Müller’s Corner Range
British Athletics partner Müller leveraged its sponsorship ahead of the Summer Olympic Games with an irreverent and playful campaign promoting Müller Corner and fronted by World Champion sprinter Dina Asher-Smith. The diary yoghurt and desert brand campaign, called ‘Peel Back & Play’, sets out to excite the nation out of lockdown and ahead of… Continue reading Dina Asher-Smith’s ‘Peels Back & Plays’ Promotes British Athletics Sponsor Müller’s Corner Range
Guinness OOH, Social, Contests & Food Tie-Ups Leverage Behind-Closed-Doors Six Nations
As the 2021 Guinness Six Nations continues without fans in stadiums, title sponsor Guinness ramped up its advertising around the tournament through a combination of outdoor and online activations across the UK and Ireland (in addition to its rights package in-stadium, media backdrop and bumper logo presence). The major OOH campaign strand began just… Continue reading Guinness OOH, Social, Contests & Food Tie-Ups Leverage Behind-Closed-Doors Six Nations
Aon Activates Around Its Fresh Title Sponsor Of New PGA Tour & LPGA $1m Risk & Reward Challenge
The PGA Tour and the LPGA have partnered with Aon in a deal that sees the global professional services firm become the title sponsor of a new $1m competition. Aon is backing the revolutionary, first-of-its-kind, season-long golf competition – the Aon Risk And Reward Challenge – with $1m (£751, 895) on offer in prize… Continue reading Aon Activates Around Its Fresh Title Sponsor Of New PGA Tour & LPGA $1m Risk & Reward Challenge
YouTube TV Activates Integrated MLB World Series Title Sponsorship With Live Ad
At the beginning of October Major League Baseball (MLB) signed a deal with YouTube TV for the social video giant to become the first presenting sponsor of World Series and it spearheaded the in-series activation with an inventive, live in-game commercial, plus an unmissable in-stadium logo placement. YouTube TV, Google brand’s new cable-free live-TV… Continue reading YouTube TV Activates Integrated MLB World Series Title Sponsorship With Live Ad
