Guinness OOH, Social, Contests & Food Tie-Ups Leverage Behind-Closed-Doors Six Nations

As the 2021 Guinness Six Nations continues without fans in stadiums, title sponsor Guinness ramped up its advertising around the tournament through a combination of outdoor and online activations across the UK and Ireland (in addition to its rights package in-stadium, media backdrop and bumper logo presence).   The major OOH campaign strand began just… Continue reading Guinness OOH, Social, Contests & Food Tie-Ups Leverage Behind-Closed-Doors Six Nations