British Athletics partner Müller leveraged its sponsorship ahead of the Summer Olympic Games with an irreverent and playful campaign promoting Müller Corner and fronted by World Champion sprinter Dina Asher-Smith. The diary yoghurt and desert brand campaign, called ‘Peel Back & Play’, sets out to excite the nation out of lockdown and ahead of… Continue reading Dina Asher-Smith’s ‘Peels Back & Plays’ Promotes British Athletics Sponsor Müller’s Corner Range
Tag: British Athletics
C4 Superhumans Retrun For Sainsbury’s Summer Series
After all those Cannes Lions Grand Prix, D&AD Black Pencils, British Arrows and Clios, Channel 4’s ad arm 4 Creative has revived its ‘Superhumans’ work from London 2012 with a new film celebrating the Anniversary Games ‘Return Of The Superhumans’ The C4 campaign sees the broadcaster partner with supermarket Sainsbury’s which sponsors both Parasport… Continue reading C4 Superhumans Retrun For Sainsbury’s Summer Series
Visa Partners With News International As Team 2012’s Official Newspaper
It’s not just length of time, but also exposure official sponsors are attempting to maximise to get thee best value out of their rights. Visa, an official sponsor of London 2012 and also of the (British) Team 2012 recently signed a multimillion pound deal with media giant News International in order to further lengthen the… Continue reading Visa Partners With News International As Team 2012’s Official Newspaper
