In 2019, the FAI and sponsor Aviva rejuvenated the ‘Aviva Soccer Sisters’ girls grassroots football programme and promoted through a multi-channel, multi-phase campaign which drove an 107% increase in participation and a positive impact for Aviva’s brand and its business. Territory: Ireland Agency: In-House Objectives Background ‘Aviva Soccer Sisters’ is… Continue reading ‘Aviva Soccer Sisters’ – Aviva Ireland & Football Association of Ireland
Tag: Aviva
Premiership Rugby Clubs Support League Sponsor Aviva’s #DriveSafer Via VR, Films, Apps, Ads, Social & PR
The 12 Premiership Rugby clubs are supporting Aviva’s #DriveSafer campaign to raise awareness of dangerous driving caused by distractions. This initiative, which follows on from Aviva’s 2016 ‘Safer Driving’ campaign, is led by virtual reality experience fronted by Wasps trio Joe Simpson, Jimmy Gopperth and Ashley Johnson who all outline their own dangerous experiences of… Continue reading Premiership Rugby Clubs Support League Sponsor Aviva’s #DriveSafer Via VR, Films, Apps, Ads, Social & PR
Aviva Donates Norwich City Shirt Sponsorship To Red Cross For Last Home Game
For the final home game of the Barclays Premiership, UK insurer Aviva donated its shirt sponsorship space on Norwich City’s kit to the British Red Cross. As part of its cause work, Aviva handed over its rights to the kit logo space to the British Red Cross for Norwich City’s penultimate game against Manchester… Continue reading Aviva Donates Norwich City Shirt Sponsorship To Red Cross For Last Home Game
Activia/Shakira ‘WFP School Meal’ World Cup CSR Video
Singing super star Shakira teams up with Activia on a CSR initiative which leverages the World Cup and its star players in order to drive support for the World Food Programme’s ‘School Meals’ programme. The fused singer and brand World Cup CSR ambush revolves around a football-themed music video starring the Colombian musician singing… Continue reading Activia/Shakira ‘WFP School Meal’ World Cup CSR Video
C4 Superhumans Retrun For Sainsbury’s Summer Series
After all those Cannes Lions Grand Prix, D&AD Black Pencils, British Arrows and Clios, Channel 4’s ad arm 4 Creative has revived its ‘Superhumans’ work from London 2012 with a new film celebrating the Anniversary Games ‘Return Of The Superhumans’ The C4 campaign sees the broadcaster partner with supermarket Sainsbury’s which sponsors both Parasport… Continue reading C4 Superhumans Retrun For Sainsbury’s Summer Series
Aviva Sponsors Premier Rugby’s On Demand ePlayer
In December Aviva signed a deal to sponsor the Premiership Rugby channel on video-on-demand online broadcaster ePlayer. The sponsorship includes a branded channel header, sponsorship spots and pre-roll advertising, and will be available online across more than 600 websites worldwide, including News International properties and Yahoo. The deal was brokered between Aviva’s retained… Continue reading Aviva Sponsors Premier Rugby’s On Demand ePlayer
