Insurer AIA rolled out a campaign in Australia starring new AIA Vitality Ambassadors Ash Barty and Stephanie Gilmore (as well as other athlete endorsers including diver Anabelle Smith and yoga influencer Sarah Piotrowski who have been recruited to coach Aussies out of their ‘all or nothing’ approach to sport, health and wellbeing. The ‘All or… Continue reading Aussie Sports Stars Ash Barty & Stephanie Gilmore Front AIA Australia ‘All Or Something’ Campaign
Tag: Insurer
BlueCross BlueShield ‘The Check Ball’ Cancer Campaign Gets Costa Rican Men Talking About Balls
A campaign by BlueCross BlueShield in Costa Rica revolved around a specially created football which sought to get men talking about and checking their balls, as well as to promote the brand’s new cancer insurance. The global insurer worked with agency Havas Cost Rica to create an integrated campaign called ‘The Check Ball’ which… Continue reading BlueCross BlueShield ‘The Check Ball’ Cancer Campaign Gets Costa Rican Men Talking About Balls
The Hartford Celebrates ‘Will To Prevail’ & Team USA With Launch Of Paralympic Winter Games Campaign
Early December saw USA Paralympics partner The Hartford launch its PyeongChang 2018 Winter Olympics campaign called ‘The Will To Prevail’. The Hartford, which is a founding partner of US Paralympics, has been the Official Disability Insurance Sponsor of US Paralympics for two decades and its activation is fronted by a five strong team of… Continue reading The Hartford Celebrates ‘Will To Prevail’ & Team USA With Launch Of Paralympic Winter Games Campaign
Dynamic, Powerful AIG & All Blacks Ad Offers Tokyo A Taste Of The 2019 Rugby World Cup
A new Japanese campaign from New Zealand Rugby Union (NZRU) shirt sponsor AIG sees the world’s top ranked rugby team take to the streets of Tokyo in a spectacular spot called ‘Tackle The Risk’. The global insurance outfit’s ad aims to offer a powerful teaser about just what Japan can expect when it hosts… Continue reading Dynamic, Powerful AIG & All Blacks Ad Offers Tokyo A Taste Of The 2019 Rugby World Cup
League, Broadcasters & Sponsors All Leverage NBA Festive Fixtures With Christmas Campaigns
Festive fixtures are played in many sports all over the world, but no league owns Christmas Day itself quite like the NBA. An annual tradition since 1947 that leverages the positivity of family, holiday and sports emotions, 2016’s five big day games featured old school rivalries and a rematch of last year’s NBA Finals. … Continue reading League, Broadcasters & Sponsors All Leverage NBA Festive Fixtures With Christmas Campaigns
Joe Root Fronts Vitality’s #WheresYourWicket Social Everyday Exercise Episodes
On the eve of the final England v Pakistan Test, Vitality, which has sponsored UK cricket test match grounds since 2014, launches a new cricket campaign on social media led by ambassador and England batsman Joe Root. The campaign revolves around a set of short film cricket skills and drills demonstrations and the twist… Continue reading Joe Root Fronts Vitality’s #WheresYourWicket Social Everyday Exercise Episodes
Kids Lead Medibank #WePlay Aussie Open Recreations
Medibank’s Australian Open #WePlay content-led initiative revolved around the creative idea of having a cast of kids replay each day’s major and memorable moments from the tournament. The health insurer basically rebuilt a set of the centre court and created 32 kids costumes (based on what the tournament’s main stars will wear) in order… Continue reading Kids Lead Medibank #WePlay Aussie Open Recreations
Comparethemarket/Barlow Link Album Launch & Corrie Sponsorship Anniversary
In one of the more unlikely alliances of the year, the Comparethemarket meerkats have partnered with Gary Barlow to celebrate the insurer’s one year anniversary of its Coronation Street sponsorship and to promote the Take That front man’s new album release. Musician and X Factor judge Barlow duets with chief meerkat Aleksandr Orlov to… Continue reading Comparethemarket/Barlow Link Album Launch & Corrie Sponsorship Anniversary
C4 Superhumans Retrun For Sainsbury’s Summer Series
After all those Cannes Lions Grand Prix, D&AD Black Pencils, British Arrows and Clios, Channel 4’s ad arm 4 Creative has revived its ‘Superhumans’ work from London 2012 with a new film celebrating the Anniversary Games ‘Return Of The Superhumans’ The C4 campaign sees the broadcaster partner with supermarket Sainsbury’s which sponsors both Parasport… Continue reading C4 Superhumans Retrun For Sainsbury’s Summer Series
