In one of the more unlikely alliances of the year, the Comparethemarket meerkats have partnered with Gary Barlow to celebrate the insurer’s one year anniversary of its Coronation Street sponsorship and to promote the Take That front man’s new album release. Musician and X Factor judge Barlow duets with chief meerkat Aleksandr Orlov to… Continue reading Comparethemarket/Barlow Link Album Launch & Corrie Sponsorship Anniversary
Tag: TV Show Sponsorship
Herbal Essences #ShineOn ‘Top X Factor USA Moments’
As X Factor USA’s season three kicks off, new sponsor Herbal Essences is focusing its activation around an in-show branded programme element called #ShineOn. The shampoo brand is one of three P&G products tied in to the Cincinnati-based company’s X Factor programme partnership: the other two are cosmetics range CoverGirl and antiperspirant brand Secret.… Continue reading Herbal Essences #ShineOn ‘Top X Factor USA Moments’
Honda Rewards X Factor USA Online Fan Engagement
Honda’s integrated X Factor USA activation includes showcasing its new Odyssey minivan on the show, seeing its vehicles used by contestants throughout the singing competition and incentivising online fan engagement through a Honda-backed fan rewards programme. As the programme’s new official automotive sponsor, Honda is featuring in three in-show integrations, plus activating its off-air… Continue reading Honda Rewards X Factor USA Online Fan Engagement
Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
Specsavers is activating its sponsorship of ITV3’s Crime Thriller Awards and its new Crime Thriller Book Club by linking up with publisher Penguin on a consumer co-created crime fiction novella. The #YouDunnit campaign, created by Manning Gottlieb OMD, sees the optical brand ask consumers to come up with plot ideas for a new crime… Continue reading Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
Talk Talk’s X Factor Viewer-Created Music Videos
Talk Talk is again the lead sponsor of ITV’s top rated show X Factor and, like its 2011 campaign, this year sees the telecoms brand offer the public a chance to submit their own footage and appear in the show’s ad break. Running under the campaign banner ‘Talk Talk TV’, the initiative has been developed by… Continue reading Talk Talk’s X Factor Viewer-Created Music Videos
