Gatorade has expanded its creative and media partnership with DC Comics to produce a ‘League of Captains’ interactive online content site and comic series to activate around the opening of the new NFL season. Launched during pre-season games and culminating during the first week of September season opening NFL games, the branded comic series, featuring… Continue reading Gatorade’s ‘League Of Captains’ Comic & Consumer Creation NFL Activation
Tag: Brand Collaberation
Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
Specsavers is activating its sponsorship of ITV3’s Crime Thriller Awards and its new Crime Thriller Book Club by linking up with publisher Penguin on a consumer co-created crime fiction novella. The #YouDunnit campaign, created by Manning Gottlieb OMD, sees the optical brand ask consumers to come up with plot ideas for a new crime… Continue reading Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
