Audi’s integrated activation of its Emmy Awards sponsorship – which ranges from debuting a Clare Danes fronted ‘Smart Peformance’ film, to a green room partnership with fashion designer Altuzarra and backing the pre-Emmy celebration event – revolves around its TDI clean diesel models. 2013 marks Audi of America’s third consecutive year as the Official… Continue reading Audi Emmys Activation Spans ShortFilm/Green Room/Party
Tag: Awards Sponsorship
Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
Specsavers is activating its sponsorship of ITV3’s Crime Thriller Awards and its new Crime Thriller Book Club by linking up with publisher Penguin on a consumer co-created crime fiction novella. The #YouDunnit campaign, created by Manning Gottlieb OMD, sees the optical brand ask consumers to come up with plot ideas for a new crime… Continue reading Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
Pepsi Links With Vevo For Grammys New Artist Series
Pepsi links with The Recording Academy and entertainment platform Vevo for its ‘Best New Artist’’ video series to provide music lovers with a richer Grammy’s experience through a behind-the-scenes, in-depth look at the nominees. The Pepsi-backed ‘5 Questions With’ series, which runs on www.grammy.com and across Vevo’s web-based mobile/tablet/connected TV platforms, aims to give fans… Continue reading Pepsi Links With Vevo For Grammys New Artist Series
