Specsavers is activating its sponsorship of ITV3’s Crime Thriller Awards and its new Crime Thriller Book Club by linking up with publisher Penguin on a consumer co-created crime fiction novella. The #YouDunnit campaign, created by Manning Gottlieb OMD, sees the optical brand ask consumers to come up with plot ideas for a new crime… Continue reading Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
