Specsavers is activating its sponsorship of ITV3’s Crime Thriller Awards and its new Crime Thriller Book Club by linking up with publisher Penguin on a consumer co-created crime fiction novella. The #YouDunnit campaign, created by Manning Gottlieb OMD, sees the optical brand ask consumers to come up with plot ideas for a new crime… Continue reading Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
Tag: Penguin
Carte Noir Links With Stars & Penguin For Online Readings
Carte Noire partners with Penguin and a set of hunky male celebs with an online campaign targeting female adult coffee drinkers. The idea is to leverage new technology and the book club craze to carve out a little bit of ‘me (and my coffee) time’. The Carte Noire Readers is basically a series of… Continue reading Carte Noir Links With Stars & Penguin For Online Readings
