Specsavers continued its familiar tactics of cheekily leveraging major sports events through eyesight-themed humour by celebrating England’s progress at UEFA Euro 2020 through a billboard stunt and linked social campaign claiming ‘It’s Coming Home’. The chorus from the team’s official Euro 1996 song by David Badiel and Frank Skinner with the Lightening Seeds is… Continue reading Specsavers Giant OOH ‘It’s Coming Home’ Ad & Social Stunt Leverages England Euro 2020 Excitement
Tag: Optician
Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
Specsavers is activating its sponsorship of ITV3’s Crime Thriller Awards and its new Crime Thriller Book Club by linking up with publisher Penguin on a consumer co-created crime fiction novella. The #YouDunnit campaign, created by Manning Gottlieb OMD, sees the optical brand ask consumers to come up with plot ideas for a new crime… Continue reading Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
